1 High-Tech Stock to Last a Lifetime

Technology moves so quickly, and competition is so fierce, that today’s top dog could soon wind up in the doghouse. It can be hard to pick out a company you can trust for the long term, let alone one that can be easily understood if you’re a non-technical sort. A few outliers have beaten the odds and planted their flags atop an industry. But there is one company that’s so indispensable and so well positioned that it can outlast any paradigm shift. It might even be the one creating that shift in the first place.

Contenders and pretenders

Remember how excited everyone was about AOL in the ’90s, and the boundless potential inherent in connecting the world to the Internet? Getting online is more likely to be handled by your local cable provider these days. Remember Zip drives? I had one for a year or two until CD burners came out. That paradigm shifted fast.

The average surviving public high-tech company is 28 years old, a number skewed somewhat by the longevity of last century’s stalwarts, which no longer much resemble their early selves. Plenty of companies make a big splash and fade out quickly.

Show me the numbers
The companies I’d like to look at should be well known to anyone who’s spent even a few minutes online. You’ve almost certainly used their products at one point or another. Let’s take a quick glance at their numbers to see how they stack up.

Company

P/E

5-Year Revenue Growth

5-Year Annualized Share-Price Growth

Dividend Yield

Apple (NAS: AAPL)
14.9
492.2%
42.6%
None

Microsoft (NAS: MSFT)
11.4
45.4%
3.8%
2.5%

Google (NAS: GOOG)
20.5
215.5%
5.6%
None

Intel (NAS: INTC)
11.2
53%
8.2%
3.1%

Sources: Yahoo! Finance and YCharts.

There’s a compelling case to be made for all five, and you might already have one or more in your portfolio. But which one can hang on for the long haul, and why?

Batters on deck
Apple is the biggest tech company in the world right now. But there’s no guarantee that its hot hand will play out forever. Remember the last time Steve Jobs left the company? Apple didn’t die, but it got left behind during the bull run of the ’90s. Ambitious new products fell flat because the company’s brain trust misread the market or priced the company out of it. It would be almost suicidal to bet against Apple today. But when you want to look to the longest term, consumer-electronics companies are always — no matter how massive — at risk of disruption.

How about Microsoft? The yin to Apple’s yang is in the fight for its life as the world transitions away from the personal computers that made its fortune. Yes, it’s diversified, with its Xboxes and cloud offerings and mobile partnerships and crazy-ambitious research projects. But there’s no guarantee that any of these efforts will do any more than keep the ship sailing. Microsoft founder Bill Gates has been dumping shares by the millions, reducing his stake by 22% over the past two years. He could want more seed money for his global philanthropy. Or he could see the writing on the digital wall.

Apple and Microsoft are locked with Google in a three-way war for the global consumer. Now that it’s finally digested Motorola Mobility, Big G’s bolstered patent hoard represents a major threat to Apple’s dominance and Microsoft’s ascension. Few companies are as engaged in moon-shot research, which could push Google forward past the days of search engines and keyword advertising. But as Microsoft’s spotty research track record shows, there’s no such thing as a sure thing. Semantic search (think Siri) could hobble Google’s cash cow, or at least significantly crimp its growth going forward. And then there’s Facebook.

Swing for the fences

What do all of these companies have in common? All use and rely on Intel processors for significant parts of their business. Apple’s Macs have Intel inside. Microsoft and Intel have been the dominant PC tag team since the ’80s. Google’s many, many servers run on Intel processors.

There are a number of other reasons Intel is a lifetime pick. I could never cover them all in this article, but I’ve already covered many in an article on why Intel should be a core stock. Here are a few highlights:

  • It’s the world’s largest semiconductor manufacturer.
  • It has a minimum 75% share of desktop, server, and laptop processors, and a global microprocessor share of 84%.
  • It came from behind to dominate PCs and servers, taking on entrenched competitors and thoroughly outflanking them.
  • Intel’s stock price has grown an average of 15.3% each year for the past two decades, and dividends have grown 24.8% each year, on average.
  • 3-D transistor technology should make Intel chips at least as power-efficient as leading mobile processors designed by ARM Holdings (NAS: ARMH) .
  • Intel’s manufacturing processes are the best in the industry.
  • It’s the world’s only fully integrated processor manufacturer.

Demand for chips isn’t going to go away unless we have some kind of Luddite revolution. If that ever happens, you’ll have bigger things to worry about than your Intel stock. There will always be threats and competition; that’s without question. But Intel’s shown great ability to adapt and conquer new markets before, and its leading position gives it resources smaller players could only dream of. Let’s not forget its healthy dividend, either. Taken all together, there are a whole lot of great reasons to make Intel a high-tech pick for a lifetime.

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At the time this
article was published Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter, where he goes by @TMFBiggles, for more news and insights. The Motley Fool owns shares of Microsoft, Google, Intel, and Apple. Motley Fool newsletter services have recommended buying shares of Microsoft, Intel, Google, and Apple and creating bull call spread positions in Apple and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don’t all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 – 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Article source: http://www.dailyfinance.com/2012/02/28/1-high-tech-stock-to-last-a-lifetime/

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera? Sadly, these matches and worse can happen if you lack proper negative keywords.

This screenshot shows what happens when your campaign does not have enough negative keywords. It is just as important to have negative keywords as it is to have regular keywords.

  • People really DO click on anything and everything, including these off-target ads, and the advertiser gets charged for that click.
  • Most people are smart enough to not click, so the advertiser isn’t directly charged. They just get hit when it comes to their quality score (affecting your cost per click and ad ranking) , which is based in part on your clickthrough rate (CTR). If nobody is clicking on your ads, Google is apt to lower your quality score and increase your cost per click.

I’m going to help you brainstorm and greatly expand your negative keyword list. Evan Steed, co-founder of Meathead Movers, has been brave enough to let me look at his AdWords account and share some real-life examples with you here (and in my February 29th SMX presentation) from an account with no negative keywords. Meathead Movers is based near my hometown on the central coast of California, and they do some awesome things in the community, including moving women out of domestic violence situations for free. That’s always impressed me, and I’m glad to be able to give something back to a local business.

Start with the Search Query Report

Download your search query report, and review what people actually entered to trigger your ad. You’ll find some good candidates for negative keywords here, and you can start developing organized negative keyword lists.

Go Beyond the Search Query Report to Find Negative Keywords

I use the search query report for gathering negatives I had missed, and to find ideas for entire classes of negative keywords. This all started when I found “honeymoon with a stranger” in a search query report, found out it was a movie title, and got the idea to search IMDB for other titles containing honeymoon. Suddenly I had “zombie honeymoon”, “honeymoon for three”, and a large variety of other keywords in my negative keyword list. I saw lots of honeymoon resort ads showing for these queries, and realized not too many people were using this method, and started thinking of other ways to find negative keywords.

I prefer to have a good negative keyword strategy in place before I even launch a campaign, to prevent some of these stupid clicks from ever happening. Here are some of the resources I use.

The first resource is an engaged brain. Words often have many meanings, and this can cause you trouble. If you are marketing only to the United States, it’s tempting to dump a list of all countries except the US into a list, but remember that Georgia is both a US State and a country. Also, make sure that you don’t use the same word in your campaign as in your negative keyword list. Microsoft AdCenter has a nice feature that will alert you to these keyword conflicts.

Existing Negative Keyword Lists

Review existing negative keyword lists that other people have generated. If you do nothing else, review these lists. You’ll find near-universal keywords (like ebay, craigslist, sex, porn), keywords to exclude job seekers (resume, position, salary, job), keywords to exclude information seekers (how to, about, what is, how do I), and many more.

Geography Lists

This is helpful for excluding people searching outside of your area of service. Even though Meathead geo-targeted their ads to appear only where they offered service (they only offer moving services in the state of California), people are looking to move from California to another state. Lists like this are also helpful in building your regular keyword list, as you can easily find all of the counties in a state, and all of the cities in each county, and develop targeted ad groups for your product or service.

Movie Lists

I use IMDB’s title search and check Feature Film, TV Movie, and TV series to get the most common titles without being bogged down in every single TV episode title ever made.

In the display options at the bottom, I choose to display compact and sort by number of votes descending. This gets you a list of the most popular movies at the top of the list, and you can easily copy the titles that make sense for your list.

Music Lists

Leo’s Lyrics does a good job of listing song names in a compact format. In this example, with so many titles being just “move”, I’d consider adding some artist names to a keyword list, along with the words lyrics, artist, and album.

Book Lists

For books, I haven’t found a great way to get just the most popular titles in an easy manner. I’d just scan Amazon and Barnes and Nobel online and sort by popular items.

Wikipedia Lists

Wikipedia is a great source of lists on nearly any topic. Search “list of [keyword] wikipedia” and you’ll often get a great list, along with references for other sites that have similar lists. If you are an animal shelter that only has cats and dogs, you might go for the list of domesticated animals in Wikipedia so your ad doesn’t show for people wanting to adopt a pig (and you might want to head to their list of cat and dog breeds as well when you develop your regular keywords).

Government Lists

Governments are great for more than just good backlinks. For regulated industries, they often have lists of  approved companies in that industry. You can use that for a negative list in your branding campaign, and as a keyword list in a campaign targeting people searching for your competitors. Another handy feature is that there is often an export option in these lists to download in a text or CSV format.

Top Lists

Forbes and other sites have endless top 10 and top 100 lists of all kinds of subjects. In Evan’s case, I’d use some of the celebrity names as negatives to block his ads from being shown when someone searches for information on a celebrity moving to Los Angeles or Santa Barbara or another of his target cities.

Affiliate Lists

Some affiliate programs have detailed lists of negative keywords that can provide inspiration. If I were advertising for something related to Whitney Houston, I’d add the list of JC Whitney (an auto parts retailer) variations to my negatives list.

Paulson Management Group and Link Connector have several lists of negative keywords for specific campaigns.

Finding alternate meanings

You don’t want your financial institution showing up for queries for blood banks and food banks. How to think of some of those other meanings for words ahead of time?

Wikipedia Disambiguation pages

Google Queries

Meathead has a new service for packing in addition to just moving. They knows they need to exclude Green Bay Packers, but wants ideas of what other meanings packing can have beyond the moving industry. Searching for [packers -"green bay" -moving -movers] yields a company in their service area called Island Packers, agriculture packing, and a restaurant called Packers.

Vocabulary lists

Meathead had a query for moving furniture. They don’t focus on rearranging furniture, so needs to have an exclusion list for their campaigns that focuses on furniture. An ESL vocabulary list provides a nice text-based list for easy copying and brainstorming.

Yahoo Answers

Yahoo Answers provides some natural-language ideas for negative keywords that you might have otherwise missed.

Keyword Research Tools

Soovle shows suggestions from any number of engines (you can choose) for your keyword. It’s another way of quickly spotting off-topic trends.

Übersuggest scrapes Google Suggest and other suggestion services to come up with lists.

Short Words

If you have a short keyword or an acronym, check to see if it’s also an acronym for something else, a stock symbol, or an airline code.

Link Builder and SEOs

You also don’t want to show your ad to people looking to build links related to your keywords. Rand’s post has a number of phrases you’d want to exclude, like “submit url” “add site” “suggest a url”.

Trending Topics

Keep an eye on Google Trends and Twitter Trends for a new phrase that has come into prominence. Google seems to not display ads for suddenly trending topics much of the time (like not showing ads when you searched for [cruise ship italy] right after the cruise ship sank), but it’s also good to add in negatives to keep yourself covered rather than completely trust in Google’s algorithms.

Bonus Round! Tools to Harvest Data

Not every site is going to have a nice plain text list ready for you to copy and paste. I’ve found a couple of tools that are helpful for harvesting data and making it easily usable.

Dafizilla Table2Clipboard lets you easily paste data with its formatting to Excel, where you can then manipulate the data for just the information you need.

Outwit Hub offers a variety of ways for you to extract data from web pages. This tool deserves several blog posts of its own on its overall uses for SEO, not just in collecting keywords.

Wrapping Up

Whew! There’s a lot to think about when finding negative keywords. Is it all worth it? Check out an interview with Ken Jurina with case studies where using tens of thousands of negative keywords has helped businesses save 5% to 40% on their PPC.

What are some of your favorite ways to find negative keywords, and what are some of the worst search queries you have seen?

Article source: http://www.seomoz.org/blog/negative-keywords-for-positive-roi

Bing Webmaster Tools Gets Organic Keyword Research Tool, API

At SMX West today, Microsoft’s Bing revealed some updates to Bing Webmaster Tools. There’s a new organic keyword research tool and an API.

On the keyword research tool, Bing’s Duane Forrester explains, “This tool allows you to perform keyword research on any phrase you enter. It resides within your WMT account and offers the ability to see query volume data on the phrase you enter, and related phrases, across many different countries and languages. You can easily explore query volumes on keywords by simply clicking on any related keyword. All data within the tool is exportable, and we hold a history of up to 6 months for all phrases. This means you can select a date range covering up to the previous six months to see query volume data for the time period you select. Query data shown in the results within this tool are based on organic query data from Bing and is raw data, not rounded in any way. This tool is found when you login, on the Keyword tab.”

Bing Keyword Research

“Upon login, you see a simple interface with a few options to help you target country and language. You can also select “strict” to ensure results are restricted to the exact phrase to word you entered,” he continues. “Entering a phrase or keyword and clicking the Search button will bring back organic keyword query data for the phrase entered, as well as for related phrases. Here we have selected one filter for the United States, but left the language open, and strict unchecked to see what the keyword ecosystem looks like around our topic, in the US. Not surprisingly, our example of fly fishing, during these winter months, nets us lower query volumes. The graph clearly shows a run-up on query volume coming into the holiday season, and trending lower afterwards. ”

The API, of course, lets you access the data in other places. The documentation for that is here.

Forrester goes more in depth into the new changes in this blog post.

The features are currently available to all people with webmaster tools accounts.

Article source: http://www.webpronews.com/bing-webmaster-tools-gets-organic-keyword-research-tool-api-2012-02

10 Content Ideas To Improve Organic Visibility

In the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your existing pages to improve organic results for those keywords.

In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve organic visibility.

Process to Weight Recency, Quality and Relevance in SearchWhen we work on a comprehensive marketing project for a client, we first learn about their business and then discover what marketing tactics their competitors have employed.

At the same time, we learn what web venues are available to focus our marketing towards.

Next, we develop a strategy that includes many tactical options including content for their site and other web venues, social marketing, referral site development and link building, etc.

Together, we decide which of the tactics to begin deploying.

Keyword Research

Quite a bit of our content ideas for a specific client are developed as we do keyword research. We look for queries that are very related to our clients’ topics, the products and services they offer, the markets they serve, etc. We also look for somewhat related queries and the questions people ask such “How Do You xxx” and “What is XX” that we might focus on with new content.

Here then are the first 10 content ideas.

1.  Content About Related Information

As I mentioned when we do keyword research we look for related queries and the questions people ask.

For example, we worked on a website for a large, high-end camping and RV resort located in one of the entertainment centers of the southeast USA. Our keyword research showed that many people were searching for activities and events in the area.

So we suggested they develop a search engine friendly directory of area events and activities, kept up to date on their website. People who click through to these listings in search results also learn about the camping resort.

Tip: Sell Yourself On These Pages

People who view content that answers questions or provides information related to your products or services etc may not looking for what you offer at that moment. Do the best job you can to unobtrusively let people know what you offer as they look at this type of content on your website.

For example, use a webpage template that makes it easy for people to see what you what offer. You can also make people aware of products or services with messages in your page columns and perhaps a short overview about what you offer at the end of the page with links to products or services, etc.

Here’s another example of providing related information on a website. I was planning a trip to a few countries in Africa. I searched on passport and visa requirements for those countries and found a nice easy to use database with passport and visa requirements for every country in the world. It was hosted by a travel company that offers package trips to many countries around the world.

While people use that database, they are also learning about this wholesale travel company and what they offer. I’ll bet in their keyword research they saw people searching for passport and visa requirements and that prompted them to create this database on their website.

2.  Starting A Blog

Yes, no brainer, but it needs to be mentioned. Blog articles can add content to your website that can help increase organic visibility. In most cases, we recommend deploying a blog so that is a part of your website for this and a number of reasons.

See Where to put your blog for best search engine results for more about where to host a blog.

3.  Answer Questions With Articles

You can answer some of the questions you see being asked in your keyword research with relevant articles.

If you sell luggage, for example, and see people are asking various questions about airline luggage size limits, you might write an article that answers the questions. You can link to the article from appropriate product category pages and announce it via your social venues.

Article marketing can be a keystone to a content strategy for many markets. You can host some of your articles on your website while marketing some articles to other web venues. See A Step By Step Guide To Effective Online Article Marketing and  A Step By Step Guide To Effective Online Article Marketing – Part 11).

I’ll point out some other specific types of articles to get you thinking as we go along.

4.  Content About Markets / Industries Served

Many of our new clients who provide services have websites that provide only general information about the services they offer. As we perform keyword research, we look to see if people in the industries and markets our clients’ serve are searching on phrases related to their specific markets.

For example, a new client we’re working with provides services for facilities management. We found there are many searches being performed for their service within the industries they serve. However, nowhere on their site did they talk about any of these industries.

So we’re rolling out pages of content focused on each of the industries they serve. First, we test hundreds or thousands of keywords in a PPC campaign to learn which keywords to focus on. Then we create a new webpage to focus on that industry.

We plan to continually build these industry pages into sections with more content including useful articles for the industry, maybe helpful guides and resources, case studies, testimonials, videos etc. This content should not only help their organic visibility, but should help increase conversions to leads at the same time.

In addition, much of this content can be used or promoted on other web venues such as the social sites with which they participate.

5.  Case Studies

Case studies that show how a client is using and benefitting from your product or service not only may get found in searches, but you can add summaries about case studies on important product or service pages with links to the full article. This may also help improve conversions.

6.  Glossary/Dictionary

Glossaries on your website that define your industry terminology may be found in search results. One client’s competitor has done a great job with this. Their glossary (they call it an Industry Dictionary) is deployed across multiple pages focusing on just a few terms on each page.

This gives each page a better chance of being returned in search results. And it’s working well for them; pages from the dictionary are reaching high rankings for some important keyword phrases. They surround the dictionary content within their well designed webpage template that does a great job of highlighting what they offer along with subtle sales messages and links in the right column.

7.  White Papers

Useful white papers can increase organic search visibility and improve conversions at the same time. As with useful articles and case studies they can help convey your expertise, help potential customers make decisions etc. Most white papers can also be promoted effectively through your various social venues.

You might try including only a summary and bullets of what’s in some of your most useful white papers (which should get indexed and may be returned in search results) and test collecting contact info from those who download it. This can be very effective when promoting white papers via your social venues and possibly search advertising.

8.  Product Manuals, Instructions, etc.

We helped one client design an office products ecommerce site. Our keyword research showed many people searching for manuals and instructions for some of the office products they sold. So we suggested they look into providing a database of manuals with download links on their product pages.

We also suggested creating more and more of their own instruction sheets and/or videos such as “How to install an xxx into an xxx” (You’ll need to look into the copyrights of hosting manuals for products manufactured by others. If it’s not allowed, you might provide summaries of the manuals with links to download them from elsewhere).

For that same customer, we saw many people searching for Material Safety Data Sheets (MSDS) for some product categories. So we suggested building a database of these with links to related MSD sheets on specific product pages.

9.  Learning Centers, How To Articles, Videos, etc

If in your keyword research you see people searching for help when making buying decisions such as “best camcorder for…” then consider creating helpful articles and/or videos.

These might be found in search results, you can use them on your website to help your site visitors make decisions, and you can announce them in the social media venues you use.

Crutchfield, the electronics reseller, has done a great job of this with their Learning Center which includes both articles and videos. They put “teaser” summaries with links on appropriate product and category pages such as this video on How to Choose a Camcorder.

Notice that in addition to the text overview of the video, they have a search engine friendly tab with the transcript for the video, both of which should help with search results.

10.  Top 10 Lists

People like lists! Top 5. Top 10. Whatever. When it makes sense, publish a list (Such as 10 Content Ideas To Improve Organic Visibility).

I’m a bicyclist. The other night I was browsing a travel “magazine” on Flipboard and saw a beautiful scene with this headline “VBT’s Top Ten Vistas”.

I know who VBT is, they run bike trips all over the world (I’ve been on a couple). So I clicked through. I’ve been planning my next adventure trip and I’ve added VBT’s Ireland Trip which includes the Cliffs or Moher and their trip to Argentina to see the mountains of Patagonia, both of which I learned about while reading the Top Ten Vistas article.

Why do we like lists? See 127 Reasons Why We’re Fascinated By Lists on TheAwl and 10 Reasons Why We Love Making Lists on NPR.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Keywords Content

Article source: http://searchengineland.com/10-content-ideas-to-improve-organic-visibility-112160

ASO (App Store Optimization) Is The New SEO, And Here’s A Tool To Do It

ipad-search-results

What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some 450,000 on Android, the real challenge for developers is having their app surfaced higher than hundreds of other competitors in the app store search results. Doing this correctly involves ASO, or app store optimization. It’s basically SEO repurposed for mobile, and because we’re still in the early days of the mobile ecosystem, it’s simpler to optimize apps than webpages.

But developers are often lacking knowledge, and especially tools, to help them out on this front. That’s where the newly launched App Store Optimization Keyword Volume estimator (whew!) comes in.

Don’t let the utility’s wordy, boring title fool you – this is a killer product for mobile developers. (If you want, you can pretend it’s called App Store Rockstar or something, if that makes it more palatable.) Created by AppStoreHQ, where it’s been tested internally for several weeks, the ASO Keyword tool tells app publishers how frequently a query is being searched for in the app store.

To use the tool, developers enter their app’s URL, and those from their competitors. The software will then analyze the metadata of the apps entered and make recommendations as to the most important keywords to use. This will help you see, for example, if your competitors are focusing on a particular keyword that you may be missing. It will also show you how frequently that term is being searched across app stores.

In addition to showing the keyword suggestions, the utility also shows your app’s current ranking in a chart, a graph of rankings over time, the current top 10 apps in the category and more.

Unfortunately, there is a drawback here. Google and Apple aren’t keen on sharing their exact search volume data, so the utility has to rely on third-party sources. At launch, the service is using a handful of sources, including AppStoreHQAppESPGoogle Trends, and Appolicious. However, the plan is to add more sources in the near future. In the meantime, the data is kept up-to-date within the last 24 hours, the company tells us.

In addition, the tool only supports iOS and Android for now, but that’s obviously where the biggest issues are in terms of discovery. Case in point: just this past week, the cool universal remote app called Clik launched, leading to lots of press coverage, but the startup had problems converting users to app downloaders. Why? Because they couldn’t find the darned thing! Over the weekend, a search for “clik” in the Android Market wasn’t even showing the app on the first five pages of results. The problem has since been resolved, but it’s the kind of thing that happens all the time. Focus on product and press, forget ASO…get burned.

If you’re interested in testing out this new utility, a 30 day free trial is available. Afterwards, various pricing tiers starting at $14/month up to $99/month are offered, depending on the number of apps and reports needed. More information is here on the product’s homepage.

P.S. You can use the code TECHCRUNCH100 to get 3 months free.


  • APPSTOREHQ

AppStoreHQ is a search engine and discovery platform for mobile applications and developers.

Like Techmeme in news or The Hype Machine in music, AppStoreHQ provides an authoritative and objective view of the most important mobile applications by aggregating and analyzing the commentary of the web’s most influential voices on the topic.

AppStoreHQ also offers a comprehensive directory of mobile application developers, including their current portfolio of published applications and the category(ies) of projects they specialize in.

Learn more

Article source: http://techcrunch.com/2012/02/28/aso-app-store-optimization-is-the-new-seo-and-heres-a-tool-to-do-it/

SearchDex™ Announces InferClick™ – Behavioral Data Analytics Technology for …

/PRNewswire/ — Driving search engine optimization offerings, SearchDex™, an innovative digital marketing service and solutions provider, today announced at eTail Palm Springs the release of InferClick™, a new solution to help empower online retailers with actionable insights into consumer behavioral patterns.

Inferclick™, the behavioral data analytics technology from SearchDex, provides online retailers revenue tracking by keyword, increased keyword valuation, enhanced merchandising, intelligent product recommendations, keyword expansion based on user behavior, as well as the ability to create new pages around newly discovered keywords. 

“As online retailers strive to recognize how buyers find and interact with their ecommerce sites, e-tailers need the necessary tools to discover the relevant actions and behaviors of consumers in order to determine critical revenue drivers,” said David Chaplin, CEO at SearchDex. “InferClick™ is our answer to the demands of online marketers who would benefit from these capabilities, offering improved keyword targeting and additional enhancements focused on SEO program expansion through the analysis of view-stream and shopping cart data.” 

For more information or to request a free consultation, visit www.searchdex.com or contact SearchDex at 214-999-0889. SearchDex is a sponsor of the eTail West Conference in Palm Springs, February 28 – March 1, at booth #61.

About SearchDexSearchDex™ is a fast-paced, innovative digital marketing service and solutions provider focused on delivering eCommerce Marketing Platforms, Pay Per Click/SEM Solutions, and Search Engine Optimization (SEO) and Internet Marketing Services. SearchDex works with internet retail and marketing professionals to achieve superior ROI by using custom applications delivering campaigns with greater scale, efficiency and targeting through maximum use of consumer behavioral data. SearchDex offers easy site integration, consultation, education and ongoing support while providing comprehensive managed marketing solutions for clients in various industries including retail, healthcare, hospitality, travel and entertainment.

SOURCE SearchDex

Article source: http://www.sacbee.com/2012/02/28/4296609/searchdex-announces-inferclick.html

New Google Key Word Tool Supercharges Website Success on the Net

Past Press Releases from Eleven Eleven Media

New South Florida Drug, Alcohol Rehab Center ‘Into Action Treatment’ Offers Solution Based Healing

‘Finance Degree Guides’ Helps Students Find the School and Degree Program That Is Right for Them

What’s an EMBA? The Secret to Career Success According to ExecutiveMBAGuides.org

New Website Is Loud and Clear: Communication Degree Grads Are in Demand, Have Great Job Prospects

Career Prospects Abound for Graduates of Online Masters Degree Programs

Article source: http://www.sbwire.com/press-releases/new-google-key-word-tool-supercharges-website-success-on-the-net-129314.htm

11 Google Analytics Tricks to Use for Your Website

Do you know what is the most common question that I get every day on social media, forums or email?

“How to get insights about my Google Analytics data?” People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they get.

And this is wrong, this is so wrong when they have powerful free Web Analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors.

That is why in this article I am going to tell you some Google Analytics tricks that you should use for your website.

You can get the basics from my Google Analytics course, but right now I am going to take this one step further to help you get even more insights from Google Analytics.

Now, if you don’t use the latest version of Google Analytics, login into your account and click the [New Version] link from the top right corner of your screen before we get started.

New Google Analytics Version

This way I can be sure that you use the latest Google Analytics interface and you can follow this article along.

1. Setup Goals

Something that it’s quite a straight forward process, it’s actually neglected by the majority of people and this is the fact that after you install the tracking code on your website you need to setup goals.

Google Analytics Goals

The goals you setup for your website are the foundation of your website analysis because everything gravitates around your goals and conversion rates, the goals that are ultimately your business goals.

If you are wondering what goals you need to setup, start by asking yourself what is the purpose of your website. Is it an eCommerce site and you want to sells tangible goods, is it a blog where you want to make revenue from ads, do you sell eBooks or services? What is the main purpose of your site?

Then, once you figure this out you can go and start setting up goals base on your business objectives.

If this is still unclear for you, here are some examples that will give you traction:

  • eCommerce site – enable eCommerce tracking and start checking the conversion rates for your products
  • Engaged Visitors – people who spend more than one minute on your site
  • Readers – people who visit at least two pages on your site
  • Calls to action – use event tracking (see below in the article) to measure calls to action
  • Best performing ads – again, use event tracking to measure your best performing ads
  • Subscriptions – check how the visitors who subscribe to your list behave
  • Purchases – if you sell eBooks or courses you can get insights about your buyers

Later, these goals will help you track conversion rates and get insights about what are the main traffic sources that send you visitors which convert, what are the keywords who send you customers, which page your visitor use most to signup for your newsletter, where are your customers from and examples can continue.

Use these examples to get started, but please note that every website is unique and it will have unique goals.

2. Connect your Google Webmaster Tools account

Google Webmaster Tools is another free product from Google which helps you see data about your website such as the number of impressions for your search queries and their position in Google, the number of links to your site or diagnosis information reported by Google after crawling your website.

Google Analytics and Google Webmaster Tools

Additionally, you can check +1 metrics, your site performance or submit a sitemap for Google to index.

But what the really interesting thing is the fact that you can connect your Google Webmaster Tools account with your Google Analytics account and get access to the new Search Engine Optimization reports.

Once you do that, you will be able to see three new reports in your Google Analytics account: Queries, Landing Pages and Geographical Summary. They will help you learn more about your top performing search queries (keywords) and landing pages.

Then, you can use that data to identify:

  • Keywords with a low click through rate, but a good average position. Once you know them, you can change the meta title and description of your page to improve their click through rate.
  • Landing pages with a good click through rate, but a low average position. These pages can be easily run through an on-page optimization process that will improve their rankings.
  • What are the countries of your organic visitors and who your target market is.

To connect your site from Google Webmaster Tools in Google Analytics, go to the [Traffic Sources] section, select [Search Engine Optimization] and then one of the three reports.

At this stage you will see a page with the benefits of linking your accounts and a button where it says [Set up Webmaster Tools data sharing]. Click that button and then click [Edit] from the [Webmaster Tools Settings].

Then, you will be redirected to your Google Webmaster Tools where you can connect it with Google Analytics.

3. Enable Site Speed

Site speed is also a neat feature of Google Analytics that lets you see the load time of your pages. This will help you check what pages need your attention and determine you to look for ways of speeding up the load time of your pages.

If you wonder why this is important, I can tell you that the load speed of your pages can significantly improve your visitors experience on your site and it’s also a ranking factor in Google.

So a good load speed can make your visitors happy and can also increase your rankings.

Google Analytics Site Speed

Along with the number of Page Views and Bounce Rate, you can see the Average Page Load Time (in seconds) and the number of visits that have been used as a sample for every page on your website.

Additionally, if you click on the [Performance] tab, you can check different buckets of your page load time and see what is the average load speed of your pages.

Page Load Time Buckets

The [Map Overlay] will show you what is the load speed for different countries or territories.

If before you needed to add an additional code to your Google Analytics tracking, now that is no longer required and Google Analytics will automatically add data to your reports.

4. Enable Site Search

It’s a fact that visitors who use the search box on your site are more likely to convert than the ones who don’t. The reason why this happens is because they are more engaged with your website, with your content or your products and services.

Google Analytics Site Search

The beautiful thing about site search is that it lets you discover the exact keywords that people use to search for your products, so you can take this a step further and use them in your search engine optimization campaigns.

You can actually use the most important keywords that people use to search on your site to optimize your pages and drive more targeted traffic to your website.

Additionally, they might look for products or services that you do not have on your offer, but you can add them with little effort and increase your sales.

Or if you have a blog, site search is a great way to see what your readers are looking for and get a ton of article ideas out of them.

If you would like to enable site search on your website, first make sure that you have a search form on your site and then enable Site Search in Google Analytics.

5. Track Events

Event tracking is a powerful feature in Google Analytics that can help you track among others:

  • How many people download your eBook
  • What ads are performing better and who clicks on your ads
  • Which signup form converts better (sidebar, below the post, about page)
  • Who pauses, fast forward or stops a video
  • What errors a visitor encounters during the checkout

Google Analytics Site Search

But that is not all. Using the latest version of Google Analytics, you are also able to set these events as goals which can help you see the performance of your events based on different metrics.

Enabling event tracking it’s not a hard process. All you have to do is just add the code below next to your URL, before you replace the default values.

onclick=”_gaq.push(['_trackEvent', 'category', 'action', 'opt_label', 'opt_value']);”

These default values will help you identify your events and here’s what they represent:

  • Category – You can use this element to identify what you want to track: eBook, video, signup form, ads.
  • Action – This element can be used to define the interaction of your visitor and can be: click, button, play, stop. Personally, I use it to specify the place of my button/signup form/ad.
  • Label – Use this to identify the type of event that is tracked.
  • Value – This element helps you specify a value for you event that can be used when you setup a goal for your event.

If you would like to see a working example, here’s what I used to track a link to my new product, where “Ads” is the category of my link, “Sidebar” the place where I added the link and “WAB” the label.

a href=”http://www.webanalyticsblueprint.com/” onclick=”_gaq.push(['_trackEvent', 'Ads', 'Sidebar', 'WAB']);”

Then once you setup your links, all you have to do is just setup that event as a goal, using the Category, Action, Label, and Value conditions you have setup for your event.

6. Real-Time Reporting

Google has taken analytics one step further recently and introduced Real-Time Reporting, which displays information about visitors that are on your website in a specific moment.

Real Time Reporting

Your are able to see how many visitors are on your website in that moment, where they are on your website, from where they come (keywords and referrals) and where they live.

Additionally, you have access to another 3 reports with more insights about their location, how they arrived on your website and what pages they visit.

To access the real-time reports you need to go to the [Home] menu [REAL-TIME (BETA)].

The [Locations] report will provide you information about the number of your visitors and the countries where they are located. You can also check their location on a map.

[Traffic Sources] will display information about where they come from. You will see the medium and source along with the total number of your visitors.

The [Content] report will show you what are the active pages that your visitors read and how many active visitors are on each of the pages displayed on your report.

7. Multi-Channel Funnels

With Multi-Channel Funnels Google Analytics provides even more value for users who are passionate about conversion rates.

If before you were able to track the last source that the visitor used to convert, with Multi-Channel Funnels you are able to also track other sources (ads, referrals, social media, organic) that the visitor used to reach your website from.

Let’s say for example that your visitor (Cindy) landed for the first time on your website from Twitter and subscribed to your RSS feed.

Next time, Cindy used the feed reader to come and read your new articles. Ultimately she was looking for advice on blogging and found your eBook using a search engine.

Now, because she knows your site already, she will buy it and become a customer.

Using this example, in the old version of Google Analytics the search engine was used to be credited for the conversion, but now, with Multi-Channel Funnels you can see the whole path that Cindy took to convert: Social Network Referral Search engine.

To check the Multi-Channel Funnels reports, go to the [Conversions] section.

Watch this video to learn more about Multi-Channel Funnels:

8. Use Campaign Tracking

Tracking online marketing campaigns will help you get past that large number of direct visits that come from URL shorteners like bit.ly or clients like tweetdeck.

Additionally, it will help you track more accurately links from other websites and links that you use to promote your content or campaigns.

In order to use Campaign tracking in Google Analytics, you need to tag your URLs with special parameters. Those parameters can be added to your links using the URL Builder tool from Google.

Once you tag your URLs with the mandatory parameters, use them as they are or use an URL shortener when sharing them.

Then, check the [Campaigns] report, under [Traffic Sources] [Sources] to get insights about your online marketing campaigns.

Campaign Tracking Report

To see step by step instructions and how to check Google Analytics Campaign Tracking reports, read more in this article.

9. Plot Rows

Plot Rows allows you to create instant segments of your data in tabular reports. If you usually look at standard reports, you can use Plot Rows to get more insights from your metrics.

Google Analytics Plot Rows

To use this feature, you need to select two rows from any tabular report and then click the [Plot Rows] button from the bottom of the table.

Once you do that, you will see that the chart has changed and you are able to see additional information there about the items that you have selected.

In other words it instantly creates a segment with two of your items compared with the total metrics.

Use this feature to check how your main keywords, referrals or pages compare with each other and with the overall metrics of the site.

But make sure that you select items that do not have a big difference between their metrics (i.e. compare a keyword with 2340 visits with one that has 154).

10. Custom Dashboards

In the old version of Google Analytics you used to have available only one dashboard. However, right now you can create up to 20 dashboards customized to your needs.

Custom Dashboards

To create a custom dashboard, go to the [Home] menu [Dashboards] and select [+New Dashboard].

Once you do that, you will need to choose whether you will want to start from scratch with a blank canvas or get some pointers with the [Starter Dashboard].

Then you can use slick widgets to create custom metrics, pie charts, timelines or tables.

To get started with custom dashboards, have a look at my screenshot above and try to duplicate it or check out 5 Insightful Google Analytics Dashboards.

Then, you will be able to customize it and add the metrics that are relevant to your business.

11. Flow Visualization

Flow Visualization definitely deserves a separate article to present it, but in the meantime I will outline it’s benefits.

Flow Visualization

Google Analytics rolled out two reports, [Visitors Flow], under the Audience section and [Goal Flow], under the Conversion section.

Visitors Flow

The Visitors Flow will display the path that your visitors have taken to navigate through your website.

You will be able to see, based on a selected dimension, such as country source or keyword, the exact path of your visitors and where they stopped to read your content.

On hover, the report displays for each page additional details, like the total number of visits, how many visitors moved to a different page and how many of them dropped the funnel and left.

If you click on a page, you will be able to highlight the traffic that went through that page, explore traffic through that page or display in a popup even more details.

Goal Flow

The Goal Flow report is essentially a better representation of the Funnel Visualization report and contains the same dimensions as the Visitors Flow report.

But the main difference between this and the Visitors Flow is the fact that the Goal Flow report doesn’t uses all pages, but the steps you configured in the conversion funnel.

Additionally, you can also use advanced segments to filter your data and get additional insights from the Visitors Flow and Goal Flow reports.

Your turn

In this article I presented 11 tips that you should use for your website and ultimately some of my favorite features in Google Analytics, but now it’s your turn to do the same.

What do you like most in Google Analytics and what features/tricks you think that everyone should know about?

Let me know your thoughts in the comments section below.

Article source: http://www.seomoz.org/ugc/11-google-analytics-tricks-to-use-for-your-website

Business News: Chamber honors bank manager

Missy Munoz, market manager of business development with Eagle Bank and Trust Co. of Missouri’s Manchester location, was named West County Chamber of Commerce Business Person of the Year. She has worked to improve the bank’s services and accessibility for customers, including extending the location’s hours of operation.

Article source: http://www.stltoday.com/suburban-journals/metro/news/business-news-chamber-honors-bank-manager/article_b54e287a-e186-5809-ac00-028e3a048814.html

Business News: Insurance firm names managing director

Douglas Berry was appointed managing director by Northwestern Mutual in Clayton. Berry, a Maryland Heights resident, has been with the firm since 2005. He is responsible for recruiting and training financial representatives and selling financial service products. Berry has a bachelor’s degree in finance and management from Truman State University.

Article source: http://www.stltoday.com/suburban-journals/metro/news/business-news-insurance-firm-names-managing-director/article_5726cfa3-2436-5711-aadf-db0c7bb166f4.html