You have hired a web designer’s services to develop a unique website for your company. The next logical step is to use search engine marketing (SEM) services to increase traffic to your site. For many entrepreneurs, Google AdWords, Google’s advertising platform, is a useful internet marketing service to boost traffic to their websites. The basic format is that advertisers pay the publisher, e.g. Google, every time their advertisement is clicked on, hence the phrase “Pay Per Click” advertising.

How can you ensure the best results from your AdWords campaign?

SEM specialists always need to keep up to date with the latest internet marketing developments in order to deliver the best results to their clients.  There are many strategies for running a successful Pay Per Click (PPC) campaign on Google, here are the top 5 best practices when setting up and running a PPC campaigns

Chalk Out The Objectives

It does not make sense to adopt a PPC campaign, simply because your competitors are doing it. Figure out the role of a PPC campaign in your overall marketing strategy and see how it can help drive additional sales or leads to your business. Understand the potential of this medium and talk to your contemporaries about the success of PPC campaigns in their businesses.

Next, identify the goals for your PPC campaign and set achievable targets spread out over a period of time. You can set a monthly target for the number of sales to be achieved. Together with this, you need to establish and factor in your available budget for the PPC campaign. Then, develop a strategy based on your plan on how to accomplish these goals. Finally, figure out the minimum number of conversions needed from AdWords campaign to ensure a sufficient return on your investment.

Pick Keywords Wisely

Never underestimate the value of choosing the right keywords for your PPC campaign. A keyword research tool can help you find the keywords that your prospects are using to find your products or services.  One such tool is Google’s Keyword tool, which provides you information about the estimated cost-per click and monthly traffic for all keywords. Another useful tool is Google Analytics, where you can get ideas from the keywords that are already bringing traffic to your website. These tools and others can help you manage your keywords by sorting them, grouping them and creating relevant advertising themes for your business.

Use Action Words In Ad Copy

Compelling ad copy needs to be written up for AdWords advertisements, as this is what attracts prospective customers to your website. This copy should be a snaphot of your website’s key products and services, visible to people using search engines. Using action words in your ad copy like Find, Click, Get, Download and Buy will help get the attention of people searching for a specific item or service. As the internet presents many options for users, providing strong action words will help steer focus to your advertisements and to your website..

Add Negative Keywords

You need to add negative keywords to your keyword list. These are keywords or key phrases that you do not want your ads to show up for. For example, if I’m selling “chocolate cupcakes” I would not want my ads to show up when someone is searching for a “cupcake T-shirt” or “cupcake balloons.” In the previous example both “t-shirt” and “balloons” would be considered negative keywords and you would add them to your negative keyword list. Filtering out these keywords will help you focus and save your time and money on relevant traffic.

Target Your PPC Campaign

Business entrepreneurs can increase lead generation or sales by targeting a PPC campaign to a particular location or audience. For example, if I am a local hospital, I am able to target and maker sure that my ads appear only to people who live in the zip codes which are in a 5 mile radius from the hospital.  Google’s Content Network, which serves up banner ads on different sites, takes this a step further allowing users to target a PPC campaign based on three criteria – demographics, location, and language.

Conclusion

Practicing these five steps will you be more strategic in driving more traffic to your website. Remember having a successful PPC campaign includes identifying objectives, electing proper keywords, including a call to action in the ads, adding negative keywords and targeting specific geographies and/or demographics for your campaigns.

Article source: http://www.business2community.com/online-marketing/top-5-best-ppc-campaign-practices-0155435

NEW YORK, Mar 30, 2012 (BUSINESS WIRE) — Global High Income Fund Inc. (the
Fund) (NYSE: GHI), a
non-diversified, closed-end management investment company seeking high current
income and secondarily, capital appreciation through investments primarily in
securities of emerging market debt issuers, today announced its distribution
characteristics for the month of March 2012.

The following notice was sent to shareholders today:

Global High Income Fund Inc. c/o UBS Global Asset Management (Americas) Inc.

1285 Avenue of the Americas New York, NY 10019

DISTRIBUTION NOTICE

March 2012

The purpose of this document is to provide you with information that is required
to be sent to you as well as additional information that may be of interest to
at least some investors.

On March 12, 2012, the Fund’s Board of Directors declared a regular monthly
distribution of $0.0889 per share. This distribution is payable on March 30,
2012 to shareholders of record as of March 22, 2012. The ex-distribution date
was March 20, 2012.

The Fund adopted a managed distribution policy
(Policy) in December
1999. Pursuant to the Policy as currently in effect, the Fund makes regular
monthly distributions at an annualized rate equal to 8% of the
Funds net asset value, determined as of the last day
on which the New York Stock Exchange is open for trading during the first week
of that month. (Pursuant to the Policy with respect to distributions paid from
June 2005 through July 2009, the annualized rate had been 9%.) The
Funds Board receives recommendations from UBS Global
Asset Management (Americas) Inc., the Funds
investment advisor, periodically and no less frequently than annually will
reassess the annualized percentage of net assets at which the
Funds monthly distributions will be made. The
Funds Board may change or terminate the managed
distribution policy at any time without prior notice to Fund shareholders; any
such change or termination may have an adverse effect on the market price for
the Funds shares.

To the extent that the Funds taxable income in any
fiscal year exceeds the aggregate amount distributed based on a fixed percentage
of its net asset value, the Fund would make an additional distribution in the
amount of that excess near the end of the fiscal year. To the extent that the
aggregate amount distributed by the Fund based on a fixed percentage of its net
asset value exceeds its current and accumulated earnings and profits, the amount
of that excess would constitute a return of capital or net realized capital
gains for tax purposes. A return of capital may occur, for example, when some or
all of the money that shareholders invested in the Fund is deemed to be paid
back to shareholders. A return of capital distribution does not necessarily
reflect the Funds investment performance and should
not be confused with
yield or
income.

During the current fiscal year which ends on October 31, 2012 (November 1, 2011
to March 31, 2012), the Fund has made five (5) regular monthly distributions
which are equal to $0.4323 per share. The sources of the distributions paid
during the month and current fiscal year are estimated as follows:

Estimated Source of Regular Monthly
Distributions:

———————————————————————————————–
Estimated Allocations
———————————————————————————-
Net Realized Net Realized
Net Investment Short-Term Long-Term Return of
Distributions Income Capital Gains Capital Gains Capital
————– ——————— ——————– ——————– —————–
Current Month $ 0.0889 $ 0.0533 (60%) $ 0.0356 (40%) $ 0. (0%) $ 0 (0%)

————- —— —— ——- ———— —— ———— —— ———— —- ———–
YTD* $ 0.4323 $ 0.3588 (83%) $ 0 (0%) $ 0.0476 (11%) $ 0.0259 (6%)
————- —— —— ——- ———— —— ———— —— ———— —- ———–

* Fiscal year-to-date.

The Fund periodically issues notices to shareholders and press releases
estimating the source characteristics of its monthly distributions. The amounts
and sources reported in these materials are only estimates and are not being
provided for tax reporting purposes. The actual amounts and sources of the
amounts for accounting and tax reporting purposes will depend upon the
Funds investment experience during its entire fiscal
year and may be subject to retroactive changes based on tax regulations. The
Fund sends shareholders a Form 1099-DIV (or a financial intermediary should
provide a shareholder with similar information) for the calendar year that will
tell shareholders how to report these distributions for federal income tax
purposes.

If you chose to receive your distributions in cash, a check should have been
sent to you or a credit should have been made on your financial intermediary or
Fund account statement. If you chose to reinvest your distributions, that
statement (or a subsequent one) should indicate the additional shares purchased
for your account in full and fractional shares of the Fund’s common stock.

You should not draw any conclusions about the Funds
investment performance from the amount of the monthly distribution or from the
terms of the Funds managed distribution policy.

If you would like to change your distribution option, please write or call your
broker or, if you hold shares directly with the Fund, the Fund’s distribution
disbursing agent, BNY Mellon Investment Servicing, at 1-800-331-1710. For more
information about the Fund, please contact: UBS Global Asset Management
Closed-End Funds Desk, 888-793 8637.

Please find below additional information regarding the
Funds performance. Please note that this information
is primarily based on the Funds net asset value
based performance, not its market price based performance. Market price based
performance for various periods is included in the
Funds most recent report to shareholders and is
different.

Fund Performance and Distribution Rate Information:
——————————————————————————–

Fiscal Year-to-date 11/1/2011 to 2/29/2012
————————————————————
Year-to-date Cumulative Net Asset Value Return (1) 5.06%
———————————————————— —————–
Cumulative Distribution Rate(2) 2.58%
———————————————————— —————–
Preceding Five-Year Period 3/1/2007 to 2/29/2012
————————————————————
5 Years Average Annual Total Net Asset Value Return (1) 7.77%
———————————————————— —————–
Average Annual Distribution Rate(3) 10.08%
———————————————————— —————–
Current Annualized Distribution Rate(4) 8.02%
———————————————————— —————–

(1) The Funds net asset value (NAV) returns assume, for
illustration only, that dividends and other distributions, if any,
were reinvested at the NAV on the payable dates.
(2) Cumulative Distribution Rate for the Funds fiscal
period (November 1, 2011 through February 29, 2012) measured on the
dollar value of distributions in the year-to-date period as a
percentage of the Funds NAV as of February 29, 2012.
(3) Average Annual Distribution Rate is the simple
arithmetic average of the Annual Distribution Rates for the
preceding five-year period. The Annual Distribution Rates are
calculated by taking the total distributions paid during the period
divided by average daily NAV for the period.
(4) The Current Annualized Distribution Rate is the current
monthly distribution rate annualized as a percentage of the Funds
NAV as of February 29, 2012.

Please refer to the chart below for information about the Funds
historical NAVs, change in NAVs, total returns, and distributions
paid. Performance data assumes reinvestment of distributions.

Net
Fiscal Average End of Investment Short-Term Long-Term Total
Period Income

Year Daily NAV Distribution Distributions Distributions Distributions Return Distributions
Ending NAV for Per Change Total Rate (2) Paid Paid Paid of Paid
Oct 31 Period Share in NAV Returns Capital
———- ——- —— ——- ——- ——-
Oct-07 $15.04 $15.25 2.74% 12.40% 8.99% 0.8202 – 0.5317 – 1.3519

——– ——- —— ——- ——- ———— ————- ————- ————- ——- ————-
Oct-08 $13.92 $9.82 -35.61% -25.76% 14.36% 0.9510 0.2614 0.4655 0.3210 1.9989
———- ——- —— ——- ——- ———— ————- ————- ————- ——- ————-
Oct-09 $11.31 $12.89 31.26% 43.02% 8.64% 0.7167 – – 0.2600 0.9767
———- ——- —— ——- ——- ———— ————- ————- ————- ——- ————-
Oct-10 $13.29 $14.16 9.85% 18.91% 7.96% 1.0579 – – – 1.0579
———- ——- —— ——- ——- ———— ————- ————- ————- ——- ————-
Oct-11 $13.47 $13.01 -8.12% 1.95% 10.42% 1..3723 – – 0.0310 1.4033

——– ——- —— ——- ——- ———— ————- ————- ————- ——- ————-
Feb-12(1) $12.82 $13.31 2.31% 5.06% 2.68% – – – – 0.3434

——– ——- —— ——- ——- ———— ————- ————- ————- ——- ————-

Since Inception 10.72%
(October 8, 1993)
Annualized Total Return

(1)Figures are fiscal year to date, November 1, 2011
through February 29, 2012, and this period’s final distribution
characterization will not be completed until January 2013.

(2)Distribution rate calculated by taking the total
distributions paid within the period divided by average daily NAV
for the period.

SOURCE: Global High Income Fund Inc.

CONTACT:
UBS Global Asset Management
Closed-End Funds Desk: 888-793 8637
ubs.com

Copyright Business Wire 2012

-0-

KEYWORD: United States

North America

New York
INDUSTRY KEYWORD: Professional Services

Banking

Finance
SUBJECT CODE: Closed End Fund

Dividend

Article source: http://www.cnbc.com/id/46909509

When your business clients need to research products and services, whether their industry is golfing tee times or video broadcast equipment, they’re going online. It’s a fact.

Research shows that as many as 83% of B2B buyers will research online before making their next purchase, meaning that the way you market to those buyers online is of incredible importance. Will they find your site? And if they do, will they become clients?

Consider these foolproof tips that can help turn your writing into more effective B2B copy!

Understand How B2B Copy Works

• What is B2B copy? B2B Web copy is online advertising content from businesses to businesses. Typically, it will involves specific lingo particular to the industry,
• How Is It Different from B2C Copywriting? “Business buyers often aren’t spending their own money,” says Dean Rieck of Direct Creative. “That’s good and bad. Good because they’re more open to big-ticket purchases. Bad because they usually have to get approval from others.” Rieck goes on to explain that B2B purchasing is also often complicated, involving formal processes and certain red tape, but that by and large, it is not that different from B2C writing as business buyers face the same “basic problems, fears, feelings and dreams as everyone else.”

Know Your Audience

“The most effective content marketing efforts are thoughtful about understanding the people the brand is trying to engage…” says Lee Odden at ClickZ. And truly, with any kind of copywriting, knowing your audience only makes sense—because when you understand who you’re trying to reach, it becomes easier to understand how.

Even in business-to-business writing, it’s people who are the ones reading your content, so ask yourself: Will this content connect with them? What kind of tone will they respond best to? Matt Ambrose at the Copywriter’s Crucible says this could mean conversational copywriting: “an informal style that mimics the way you’d talk to a friend, but with all the ‘ums’ and ‘you knows’ taken out.” A conversational style can be so effective, Ambrose says, because “people don’t like to be sold to. But they will listen to friendly advice.”

Whether you choose to write formally or informally will largely depend on your audience. Gather data on your business clients or use analytics to gain an understanding of what voice will communicate best to them, and then build your B2B copy with them in mind.

Optimize for Search Engine Results

• Why Focus on SEO? Most of your business clients are searching online. According to the 2011 B2B technology collateral survey report from Eccolo Media, 100 percent of respondents said that in the last six months, they had consulted a company’s web content before making a technology purchase. “When asked how they found the Web content, the vast majority—77 percent—depended on search engine results.” What this means for the realm of B2B content is that keywords—the kind that drive visitors to your website—are incredibly important for boosting business.
• Use Strategic Keywords. Ryan DeShazer has this to say in his article at Search Engine Watch: “SEO isn’t about getting your website to rank in the first position for the industry keyword phrase. SEO is about achieving maximum visibility for the set of keyword phrases that drive tangible business results to the organization.
• Use Author Information Tagging. Based on results from the 2012 B2B Marketing Benchmark Report, one valuable way to boost search referrals and improve conversions is through something called author information tagging. Derek Edmond writes at Search Engine Land, “Enabling the rel=author element on site-specific content provides an excellent opportunity make content stand out in search results, and help establish long-term credibility.”

Write Less, Show More

In the world of business-to-businesses Web content, the most effective copy involves less actual text and more graphics and visualizations. Images can often help explain complicated terms and processes better than long, involved paragraphs would be able to; what’s more, they’re often easier to share on social networks, leading to viral spreading of your message. Derek Edmond at Search Engine Land says, “Visualizations in conjunction with context can often support keyword strategy and provide opportunities for organic link growth over time.”

Call Readers to Action

Effective B2B writing gives readers information and then—more importantly—tells them what to do with it. “If, after reading your copy, your readers aren’t inspired to do something (even if it is just to change their mind) your copy is essentially useless,” says Amberlie Denny of marketing software provider Marqui Solutions. A call to action may be as simple as an invitation to make a purchase or a call to contact your company for more info. In either case, it needs to be compelling enough to prompt the reader to action quickly and easily.

Just how important is a call to action? According to Sonia Simone of CopyBlogger, it can mean all the difference for increasing conversions. She writes, “There’s nothing magical or tricky to getting someone to do something just by asking them, right? That’s completely obvious. And most copy doesn’t do it. Which is why most copy gets weak results.”

Article source: http://www.business2community.com/b2b-perspective/5-foolproof-tips-for-writing-b2b-web-copy-0156091