How To Diversify The Anchor Text Of Links To Your Web Site

By: Bill Hartzer
2012-06-29

Lately, there have been a flurry of Google Algorithm updates that seem to be targeting the overall over-optimization of web sites. Not only if you over-optimize the content on your page, you will undoubtedly run into search engine rankings problems.

But what happens if the anchor text that links to your web site from other sites is over-optimized? Well, you will also run into search engine ranking problems.

What is anchor text?

According to Wikipedia, The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.. Anchor text is the traditionally blue, underlined clickable text that describes each link to a web site. For example, if your web site is about red widgets, then the text part of links to your web site may be red widgets when it appears on another web site. In many cases, the anchor text of links are a companys name”and that is how they link to a companys web site. You can run into search engine ranking problems if there is too many exact anchor text links with one particular keyword phrase that is linking to your web site.

Some of the latest Google algorithm changes involves the diversity of anchor text links that point to a web site or one particular web page. If you have too much of one keyword phrase in the anchor text, which tends to be around 60 percent or higher, there will be issues. When I say 60 percent, that is referring to the overall percentage of anchor text links. So, if you have 100 links to your web site, and 60 of them say red widgets and point to your web site, then thats 60 percent of the anchor text for red widgets. Based on research around the latest Google algorithms, you would not want more than 60 percent of the links pointing to your web site with red widgets. Anything higher than that may be an issue.

Most companies and brands do not generally have a problem with a diversity of anchor text links”most of their links tend to be brand or company related, linking to their web site with their brand name or their company name in the anchor text. However, if your brand name or company name includes keywords related to the keyword phrases that you are targeting in your search engine optimization efforts, you may have run into search engine ranking problems”or your rankings have gone down in the past several months.

How do you diversify your anchor text links?

First, you need to take a look at the list of anchor text links to your web site. You can download the links to your web site using Open Site Explorer or Majestic SEO. I prefer Majestic SEO, especially since you can verify your web site and download all of your links without a monthly fee. Download the links, sort the anchor text alphabetically, and start counting up the links with a certain keyword phrase to your web site. If your overall percentage of anchor text for that keyword phrase is higher than 60 percent, then you need to diversify your anchor text links.

Take a look at the links pointing to your web site. Are there any links that have the exact anchor text of a keyword phrase that you could possibly get changed? Instead of saying red widgets a link could say widgets that are red or even best red widgets or simply widgets. That would be a change from the exact anchor text of red widgets, especially if you have lost rankings recently for red widgets.

If you are noticing an overall slide of your rankings across a lot of keyword phrases, then your issue might still be anchor text”especially if your company name includes your keywords or if your web site includes your keywords. For example, there might be an issue with redwidgets.com ranking for red widgets if the site has too many red widgets links. In this case, again youll want to take a look at your web sites links”and start diversifying your links with more generic keyword phrases. For example, here is a list of keywords that you could use in your anchor text links, especially if your web site includes too many brand-related keyword phrases:

click here
web site
website
my company
our company
the company
our web site
our website
the web site
the website
about the company
about our company
about my company
about my website
about my web site
about our web site
about our company
learn more
read more
click here for details
click here for more information
click here for more info
click here to purchase
purchase now
buy now
click here to visit their site
click here to visit their website
click here to visit their web site
click here to visit the site
click here to visit the website
click here to visit the web site
contact
contact us
details
more details
here

http://www.yourwebsite.com/

www.yoursite.com
learn more
learn more about companyname
companyname ” learn more
find out more about companyname
link
visit this link
go here
official website
official site
official web site
shop now
shop
view site
view web site
view website
view the site
view the website
view the web site
view their site
view their website
visit our site
visit our website
visit our web site

This list above is actually just the beginning of keywords that can be used to help diversify the links to your web site. These examples are real world examples, from the anchor text of a large brand who has not suffered any search engine ranking issues from any of the latest Google algorithm updates, such as the Google Penguin or Google Panda update. Certainly, this example web site has plenty of exact match anchor text keywords pointing to their web site from other sites”but its the diversity of anchor text links, having additional generic phrases pointing ot their site, that has made their web site virtually search engine algorthim proof.

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About
the Author:
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster’s Vizion Interactive’s already robust search engine marketing and social media marketing offerings.

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Article source: http://www.searchnewz.com/topstory/news/sn-2-20120629HowtoDiversifytheAnchorTextofLinkstoYourWebSite.html

Sales may be everything, but are they the only thing? If you’re only tracking downloads and sales of your mobile app, you’re missing out on important measures of how it’s performing.

These four important factors can tell you if more paying customers are on the way or if your marketing is falling flat. They can show you where to put your time and money, and which efforts aren’t working as planned.

As the App Store and Google Play continue to get more competitive and app marketers get more sophisticated, getting all the information you can will help you keep your edge.

Here are the four important numbers you might be overlooking – and what to do about it:

Keyword rankings: To find new apps, many people use the search box in the App Store. What they see is a long list of over 100 apps (and that’s just the first page). Where does yours show up? Customers will be much more likely to click on your app if it’s ranked #5 than #95 for that search keyword.

You can enter keywords when you submit your app to Apple, but many other people are competing with you for the same terms. Apple also gets keyword information from your app’s name (but not your description), so keep that in mind when writing the name that will appear to customers (hint: include important keywords you want to be found for).

Many keywords in the App Store are highly competitive. You have control over some of factors that affect where your app appears in search results, such as the keywords and app name you choose, so tracking your search ranks is more than just interesting – it’s essential for maximum visibility and sales.

App usage: Getting new users and tracking sales is important, but what do people do after they first try your app? According to a study done by Localytics, 26% of apps are only opened once.

Customers can be your best marketers – they can tell their friends about your great app, helping to spread the word for free. Give them something to talk about by creating an excellent app and continuing to update it with tweaks based on what you learn about how people use your app.

And seek to continually improve your app based on usage data. Are players getting stuck on Level 2 of your game? Is a key feature being found and used? Do people complete the in-app purchase you want them to? By tracking these results, you’ll see that a download is only step one.

Social media metrics: Every day on Facebook and Twitter, people are talking about mobile apps. But are they talking about yours?

Having a presence on social media is key to the success of many apps. But more than just having a Facebook page or Twitter profile, ask yourself how many people are actively using it to learn more about you.

By measuring your social media results over time, you’ll see how tweeting, posting, and sharing is paying off. You should keep an eye on your number of Facebook fans, Twitter followers, retweets, as well as people posting about your app or linking to your website.

Build up an audience on these sites and you’re just one post away from driving more people to buy your app.

Website performance: Even if it’s just one page, your website is an important tool to promote your app. For many potential customers, it’s a stop before going to the App Store and deciding to buy your app (or not).

Your website does many jobs, including attracting new people, so take a moment to see how well it’s performing. How is your website ranking in Google’s search listings? Use Google Analytics to see how many people are finding your website and where they are coming from.

Once users are on your website, can they find the most important link – the link to your app in the App Store? It’s the only way they can actually buy your app, yet many websites seem to hide the button. See the number of people that click through to the App Store and adjust your website design to boost that number.

Now that you’ve seen the four metrics you might have overlooked, take steps today to figure out where you stand with each using the recommended techniques. Tracking your success with each one will ultimately help you boost the metric at the top of your list – sales.

Article source: http://www.developer-tech.com/news/2012/jun/29/four-hidden-factors-can-hurt-your-app-sales/

In my article “Getting Ahead in Google,” I mentioned finding and using less competitive keyword phrases that still bring targeted traffic as an SEO strategy. Well, one of my Twitter followers asked me what they were supposed to do if there weren’t any long-tail keywords for their niche. He told me that his site focuses on video game reviews and the only related keywords were highly competitive because they were all variations of “game review.”

That didn’t make much sense to me because every site or topic must have long-tail keyword phrases that could bring it traffic.

Long-tail Keywords Defined

Before I go any further, let’s review. Many people mistakenly believe that long-tail keywords must contain 3 or more words. That is sometimes true, but many 3-word phrases are not long-tail while some 2- or even 1-word keywords are. That’s because long-tail keywords are really words or phrases that are rarely searched upon. The idea is that, in aggregate, they could make up a significant portion of your website traffic. The reason every site must have long-tail keywords is that they’re just words you’re naturally using on your pages that just may happen to be searched by someone.

Unlimited Long-tail Keywords for Content Sites

In terms of the video game review guy, as I said, he writes reviews of video games. That’s pure content. A site like that is a perfect natural long-tail keyword generator by its very nature. And I bet if he looked carefully at his Google Analytics, he’d find hundreds of phrases already bringing him traffic. But you can often get even more traffic if you can figure out more variations of words that people interested in your site might be using at Google.

To explain this to him, I hopped over to Google’s keyword research tool and put in a few character names from some Nintendo games that I remembered from when my kids used to play them (Mario, Peach, Luigi, Toad). Then I sorted them in reverse order of number of global monthly searches. That way I would see only long-tail words because they were those that were searched at some point, but hardly ever. (As with all your organic keyword research, be sure to change “Broad Match” to “Exact Match” whenever you perform it.)

What I found were hundreds of phrases that used these character names like: “Mario saving Peach,” “Peach from Super Mario,” “Princess from Mario Bros,” “Super Mario World Peach,” etc. These are all the types of phrases you might naturally use when you write about the Nintendo games that contain these characters.

Dig Deeper for eCommerce Sites

Granted, it’s a lot easier to find zillions of long-tail keywords for a content site than one that sells something like specialized file cabinets. But that doesn’t mean it can’t be done in a similar manner. The trick is that you try some different, somewhat obscure words, and then sort the results in various ways. Be aware that the default is for the tool to sort by relevance, but for long-tail purposes you typically want to sort for the *least* number of Global Monthly Searches along with the least competition.

For example, to start, I put something random like “blue print filing cabinet systems” into the tool (again, always with Exact Match) and got this:

This is the type of keyword research that’s helpful for your actual product pages, but it’s not what we’re looking for in terms of long-tail research or trying to figure out what you might write about in a blog post. However, if you sort it by Global Monthly Searches (in reverse) you see a different story:

Still, these aren’t necessarily long-tail keywords because many of them are showing *high competition*. If lots of people are bidding on the keywords in AdWords (which is what the high competition would mean), they’re probably competitive organically as well. But if we then sort by competition (from low to high) we may be able to find some low-competition keywords with few searches overall. (Note: You may see a bunch of returns that don’t say what the competition is and instead show a dash (–). That’s not unusual with low-volume keywords, and it may mean that there’s not much competition. Use your own judgment when deciding, however.)

This last stage is where you have to carefully look through all the keywords to choose ones that might make sense for writing marketable content that applies to what you offer on your website:

I found phrases such as “system of filing,” “organize your files,” “draw storage systems,” “what is lateral filing,” “efficient filing,” “how to set up filing system,” “proper filing system,” “efficient filing system,” and a few others.

Sounds like good blog post fodder to me!

While it’s true that eventually you’re going to run out of interesting things to write about filing systems, you can then put some other phrases that relate to your products into the keyword research tool and start the process all over again.

Putting All the Pieces Together

I advise that you do the following:

• Put this keyword research method together with mining your own analytics for questions that people are already asking to find you (as I mentioned in the last article), and
• Use my “67 Blog Ideas” post for inspiration on what to write about that relates to the long-tail terms.

Now you should be able to start putting together a content marketing strategy and an editorial calendar that can last for quite some time!

Article source: http://isedb.com/20120629-16739.php

When considering your content marketing strategies, you should think bigger than just your static content and blog posts. The great thing about written online content is that it can be repurposed very easily, and highly specialized to cater to a number of different markets or purposes. It’s often a mistake to think your content should focus on wider audiences—in fact, it’s better to produce and repurpose lots of content to cater to very specific customer profiles.

If you’re considering a PPC campaign, this is exactly how you should approach not only your keyword research, but also your strategies. You shouldn’t funnel traffic from PPC ads directly to a broad, open-ended single page—this includes your homepage! Instead, create gateways that provide very particular details and gives potential customers exactly what they’re looking for before exploring your services.

PPC Landing Pages: Exactly What Are They?

PPC landing pages sound a little intimidating at first, but they’re pretty simple. When you create a PPC ad campaign, your advertisements need to send visitors to a specific webpage when they click. Most businesses simply direct these clicks to their homepage, a lazy mistake that may be causing them valuable business opportunities. Don’t make the same mistakes and reach out directly to your leads with a simple webpage that sits between your PPC ad and your homepage: a PPC landing page.

That’s really all it is: a simple webpage that gets down to the basics. PPC landing pages are simple, highly focused webpages that are relevant to the PPC ad that leads potential customers to them. For example: your business sells shoes of all kinds. You create a PPC campaign designed to sell specific shoes, and one of your PPC ads is for leather shoes. When people search for “leather shoes” and click your ad from the results, instead of throwing your entire website at them, you send them to a specialized webpage that tells them about all the leather shoes you offer. It features a few pictures and a link to your stock of leather shoes specifically.

Great PPC Landing Pages Hone In On Specifics

When you do keyword research for your PPC campaign, you should keep that research off to the side for your PPC landing pages that will go with each keyword in your campaign. As you build more and more keywords for your upcoming campaign, you can collect them in relational groups and design PPC landing pages those groups can redirect to; meaning that if you have multiple PPC keywords that relate to leather shoes, each ad would direct customers to your “leather shoes” PPC landing page.

You want your advertisements to catch customers when they’re actively looking for something you can provide them, and your landing pages should complement this. Consider PPC landing pages a place to expand on the specific keyword that sends customers to you in the first place. Once you have their attention, provide more website content that’s specific to both what you offer and what they want. At the end, give them more content to explore as well as a link that sends them into your website with a specific goal already pre-defined for them.

In a future post, I’ll go into more details about just how specific you should get with your PPC landing pages, and how you should make them stand out from the rest of your website. If you’ve been curious as to how PPC campaigns work and want to try one for your business, or weren’t successful with one before, be sure to catch Wednesday’s blog post for more on how to make the most of your PPC campaign.

This article originally appeared on Content Equals Money and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

Article source: http://www.business2community.com/online-marketing/specializing-your-content-what-makes-a-good-ppc-landing-page-0202920

With content marketing, collaborating with content writers is key to ensure you accomplish your SEO goals and bring your content strategies to life. But many questions remain:

• Should you outsource your content needs or hire content writers?
• What kind of content calendar do you need in place?
• What are some creative ways SEOs can collaborate with content writers to ensure they’re in sync to produce the best content possible?

Let’s get started!

Hiring Content Writers

There are a variety of creative ways to get your content marketing strategy in motion.

You can either outsource your content needs by hiring an agency or you can have someone in your company take on the additional mantle of a content writer.

If resources allow, then you can hire someone to be your chief content creator.

A big business might find itself outsourcing its content needs to an agency.

A small business must make sure every new marketing hire knows how to write and that their writing voice is consistent with your brand.

Whatever the size of your organization, be sure you hire writers who are passionate about writing.

Whether in-house or outsourced, it’s essential for SEOs to work closely with any new content writers on the team.

Creating Your Content Calendar

You need a content calendar. It helps you stay focused and adds more structure to your content marketing efforts.

A calendar will save you time and do wonders for your website. For maximum effect, content creation can’t be ad hoc activity.

You can create predictable themes throughout the week. It trains your visitors and subscribers to expect certain types of content each day of the week. For example, you can create video content on Mondays, social media content on Wednesdays, and so on.

Definitely read Lisa Buyer’s Search Engine Watch column on creating a content calendar, and also check out TopRank Marketing blog for more expert content marketing tips. 

Collaborating With Your Writers

Collaborating with your content writers is the first thing you should do to ensure that your vision gets implemented.

Writing for Web

Writers and web copywriters are two different sets of people.

Traditional writers may not be well versed in writing for the web. As such, you will need to train them on the importance and main elements of this style.

Writing for the web is different than traditional writing. Articles must be very relevant. The most important part of the article should be on top rather than the end, as in some traditional media.

This generally requires some getting used to on the writer’s part. SEOs need to understand this and be patient. Get to know and understand their world and their writing background.

Keywords vs. Content

This is like the chicken or the egg conundrum. Which comes first: the keywords or the content?

The best way to rank on Google is to produce content that is most relevant to users. And the best way to create the most relevant content is to create a topic and focus on a specific topic type.

Some SEOs give content writers a list of keywords and then ask them to create content around those keywords. Huge mistake.

What you should so is give your writers a list of topics to write about, without necessarily thinking of keywords. This ensures that your writers are producing topical, focused content without obsessing over keywords, you aren’t suffocating their creativity, and their flair for writing emerges.

If your content is focused on a specific topic, then the keywords will naturally flow out of that piece of content. This puts the onus on SEOs to come up with topics for your content writers – and, of course, to do any needed optimization after the content piece is created.

SEO Training

Content writers are generally receptive of SEO training. They understand that with proper training, the value of their work will increase and their personal visibility be enhanced.

Go ahead and train them on SEO – from the basics, to writing for the web, to the importance of keywords, to why links matter, and anything else you feel is relevant.

Empower them with keyword tools. This will make them your SEO champions and SEO evangelists.

Share Keyword Ranking and Traffic Reports

To further engage your content team, share with them your web analytics reports – including referrer traffic, keyword referral report, and other site analytic reports. In addition to creating transparency, this helps keep content writers more engaged and essentially lets them analyze if their work is bearing fruits.

You may see that your content strategy is bringing in a huge chunk of long tail keyword queries so be sure to share the complete report. This will help them analyze and further optimize their work and writing process.

Sharing reports will engage them further and help them understand SEO more clearly.

Summary

If you follow all these steps, you’ll be well on your way to bringing your content marketing strategies to life.

Do you have any other tips or ideas? Let us know in the comments.

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Article source: http://searchenginewatch.com/article/2188037/How-to-Bring-Your-Content-Marketing-Strategies-to-Life

Abhi Talwalkar has been steering LSI since 2005, initiating a series of restructuring programs from inside out, repositioning the company’s product development strategy and finally transforming LSI into one of the most dynamic semiconductor companies in Silicon Valley today. Talwalkar discussed his approach to corporate restructuring during a recent interview with Digitimes.

Q: LSI had been a comprehensive chipmaker before you started restructuring the company. Is there a single keyword to depict your ideas about the implementation of restructuring programs?

A: It is hard to describe in one word, but I will stress the importance of “strategy” to LSI. To be more precise, I would use “market-led” to highlight the process: enterprises in today’s world have been very concerned about market movements because only the markets in which there are strong dynamics will have the impetus to stimulate growth; LSI is looking at the markets which will sustain growth over the next 10-15 years.

In addition to acknowledging that products for servers and storage devices will sustain continued growth in the coming 10-15 years, we also believe that the rise of mobile networking applications will also stir up demand for wireless infrastructure and equipment in the next 15 years, and therefore we decided to step into that market. We have recognized a number of core competitive strengths that we need, as well as the markets which we have to deepen; we have maintained our course and growth momentum through endless technology integrations and product roadmap updates.

LSI was not managed in this way 5-7 years ago; it had engaged in too many markets. You cannot be in “focus” if you have more than enough markets to take care, and you will be unable to reach economies of scale to be able to compete with other companies. So I think being “focus” and “market-led” is a fundamental change at LSI.

Q: Is it more difficult to restructure a company than to set up a new firm?

A: Yes, setting up a new company is purely a documentary process. But the growth at LSI was faster than competitors’ in past years, which was reflected in out stock price. LSI posted a growth rate of 9% in 2011, but the growth rate might have reached as high as 12-13% expelling the impact of floods in Thailand. Our growth rate in the second half of 2011, at 16%, was more remarkable given that most fellow semiconductor firms stayed flat or suffered losses in 2011. Earlier in 2012, some analysts predicted that LSI is going to post a growth of 18% in the year compared to a 3-5% growth for the global semiconductor industry, indicating the growth momentum at LSI.

Q: In the basic infrastructure equipment sector, business opportunities are there for the taking, but the market for flash data cards or controllers has a totally different business model. How does LSI manage the two distinctively different business models?

A: Indeed, basic infrastructure devices such as components for servers, storage, enterprise networking and mobile networking now account for 75-80% of LSI’s total sales, but I will say that this market is hard to grab. However, once you have gained access in the market, your relationships with clients grow very close and solid, and other competitors are unable to replace your position because of the technologies involved.

The other 20-25% of our business is consumer products, including hard drive silicon and flash storage processor silicon, and those components are mostly for PC applications such as notebooks and ultrabooks. We also prevail in this segment because we boast relatively advanced architecture for the development of HDD and flash storage processors.

In the SAS (Serial Attached SCSI) market, we led our rivals in the two previous generations of products, and have been able to gain a lead of 3-9 months each generation. For the three generations of controller chips for HDDs using 65, 40 and 20nm processes, samples of 20nm products are available now, we maintain a lead of 3-6 months.

Q: More and more consolidations are going on in the chipset market, will this be the same in the networking and storage sectors?

A: Absolutely. The handheld device segment accommodated players including Broadcom, Qualcomm, Intel, Marvell Technology and LSI (Agere Systems) as well as ADI, Texas Instruments (TI), Freescale Semiconductor and Infineon Technology for 3-4 years, but 3-4 of them have withdrawn from the sector, and two others have merged.

With respect to the SoC market for hard drives, vendors including LSI, Marvell, Renesas Electronics, STMicroelectronics and LinkMedia have also been undergoing consolidation for four years. In the SAS server solution segment, there are only two players currently prevailing in the market, which previously accommodated LSI, Broadcom, Marvell, Maxim and Adaptec.

Consolidation will certainly occur, since the development of advanced technologies requires a large amount of capital. I think there is room for further consolidation in some markets such as the networking sector which has been much too fragmented.

LSI completed a number of acquisition deals in the past five years, including the HDD business units of Infineon and Agere Systems. Those acquisition projects were aimed primarily for market consolidation and sustaining profits through economies of scale.

Q: Are you deliberately making LSI a debt-free company?

A: Yes. This is a decision of the company, because we are capable of soliciting enough capital without raising debts. We had total debts of US$600 million when we began the resturcturing processes and managed to repay the last portion of our loans three years ago.

Being a debt-free company, LSI has a sound balance sheet, which we think that will make LSI a safe investment target. Nowadays, we also have abundant cash flow enabling us to stick on our strategy pertaining to technology development.

Q: The IT industry in China has been progressing rapidly over the past few years, including the server and wireless networking segments. What are the differences in technological development between Taiwan and China?

A: There are a number of areas posting great growth potential in China, with some sectors already being the largest globally. We expect annual demand for semiconductor components in China to reach US$150 billion or 40-50% of total global demand in 2-3 years, or even sooner. This is a lucrative market, but we did not anticipate semiconductor demand in China to expand at such a rapid pace 5-6 years ago. Although opportunities are there in China, there is still a long way to go for China-based semiconductor companies.

The support of the Taiwan government in the 1970s made the semiconductor industry what it is in Taiwan today, and has created a number of outstanding semiconductor firms in various sectors. MediaTek is a good example and there are some semiconductor firms with larger capital.

I think semiconductor companies in Asia, particularly those in Taiwan and China, will face challenges with respect to software development in the future, given the complexity on high level of integration of the technologies involved. Citing MediaTek again, the vendor still relies heavily on solutions for entry-level and mid-range handsets for income, but much has to be done in the high-end smartphone sector. This indicates that demand for software is relatively low in the entry-level to mid-range segment.

Semiconductor firms in China will also face this challenge. However, Huawei, ZTE and Lenovo, among other system companies, have done well in regards to vertical integration. For example, Huawei has set up its own semiconductor unit, and LSI has been cooperating with these firms.

Large-scale ODMs in Taiwan are venturing into cloud computing and data center businesses, which I think have been successful because some Web 2.0 firms including Google, Facebook, Amazon as well as Microsoft have all set up their own datacenters which will certainly stir up demand in the server, storage and network architecture sectors, and they need to cooperate with Taiwan-based suppliers directly. I think that Taiwan’s ODMs will be able to grab 50-60%, which is high, of datacenter equipment orders released by those Web 2.0 firms.

Q: How do you assess the prospects of the semiconductor industry in 2012?

A: I think the consensus of the industry is that there will be a pretty good second half of the year thanks to inventory digestion in 2011 and the first half of 2012. We expect to see demand-driven growth dynamics coming from smartphones, mobile Internet connectivity, video traffic as well as ultrabooks.

Additionally, the launch of Windows 8, increasing competition in the tablet PC sector and substantially growing demand for flash memory products will likely create growth momentum for the industry.

Q: What are principles you apply when developing new business models?

A: LSI has already identified our primary markets as well as the application markets where we can become the No.1 or No. 2 vendor in the sector. Most of our production lines have captured the top or second ranking in their respective fields. We will be ahead of our rivals in the flash memory and flash storage processor sector, and aim to spearhead PCIe flash memory in the next 2-3 years. We are also the top vendor with respect to HCD (host controller device) business which we almost planned to give up five years ago. In short, maintaining our status as the top or second-ranked vendor in each respective market will be the essence of our growth strategy.

This interview was translated from Chinese.

LSI CEO Abhi Talwalkar
Photo: Cage Chao, Digitimes, June 2012

Article source: http://www.digitimes.com/news/a20120625PD206.html

HitTail has launched full Chinese character support and is now making keyword suggestions for more than a dozen Chinese and Hong Kong search engines, including: Baidu, Sogou, Soso, and Google.com.hk. HitTail is a tool that that mines underperforming keywords from a website’s existing traffic and recommends them as suggestions for new website content.

Fresno, CA (PRWEB) June 28, 2012

HitTail, a web-based tool that mines underperforming keywords from a website’s existing traffic, has launched long-awaited support for more than a doen Chinese and Hong Kong search engines, including: Baidu, Sogou, Soso, Jike, Google.com.hk, cn.Bing.com, hk.bing.com, and several others.

HitTail is a keyword suggestion tool that helps a website rank for long tail keywords without the need for a large number of links. HitTail picks out the most promising phrases for a website so the owner can add focused content on the topic and attract new visitors from search engines.

“With this move our customers can now own the long tail in popular Chinese search engines such as Baidu and Sogou. With thousands of users already using HitTail in more than a dozen languages, we’re confident this move to support Chinese will yield similar successes for bloggers, marketers and search engine optimizers who get in early on Chinese long tail SEO.” said Rob Walling, owner of HitTail.

HitTail’s ability to analyze mountains of information in real-time and present users with actionable data has made it an essential tool for thousands of bloggers, search engine optimizers and marketers since 2006. HitTail has received numerous press mentions in outlets such as BusinessWeek, the Wall Street Journal, PC World, CNet, TechCrunch, and others.

HitTail starts at $9.95 per month for up to 2000 unique visits, unlimited domains, SSL-support and real-time reporting.

About HitTail

HitTail, founded in 2006, is a keyword suggestion tool that reveals in real-time the least utilized, most promising keywords hidden in the long tail of your natural search results. We present these terms as suggestions that when acted on can boost the natural search results of your site. It’s simple, actionable, and results are almost immediate. For more information visit us at http://www.hittail.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/chinese-seo-hittail/prweb9648489.htm

Article source: http://www.sfgate.com/business/prweb/article/HitTail-Enters-the-Chinese-SEO-Market-with-3670395.php

LONDON, June 28, 2012 — /PRNewswire/ –

Is your small business looking to perform a PPC Campaign? Well Search Catalyst reveals that the most expensive PPC Keywords are related to the financial industry

It was recently revealed that Google makes 97% if its revenue from advertising. The sale of keywords significantly contributes to this, as businesses of all sizes are keen to rank highly in Google’s search results.

But what are the most expensive Google keywords? Well it seems that plenty of them belong to the finance industry.

The most expensive keyword, according to Google, is “insurance”. With plenty of financial service companies, banks, and even supermarkets offering us a variety of insurance options, it is little wonder that this term can fetch up to $54.91 Cost Per Click (CPC) on Google. It is also interesting to note that 24% of the top 10,000 keywords were insurance related.  

Three other financial terms make up the top five most expensive Google keywords. These are “loans”, “mortgage”, and “credit”.

Small businesses that require PPC help may be unable spend a lot of money on a monthly campaign, but they will still need a professional agency to look after their PPC activity. Don’t worry, as a PPC campaign may be more affordable than you think.

So if your company is looking for a paid search audit, a cost effective PPC package from Search Catalyst can give you the power to drive higher customer acquisition and sales through effective search engine advertising.

A PPC campaign can benefit businesses of all sizes, as it can greatly increase the chances of your website being visited. This is because there is an immediate exposure of your business to the great number of people surfing the internet, particularly if your Google ads are placed in the top positions. However, the best positions will certainly cost you more.    

Small businesses can also create a PPC campaign to target specific groups or individuals who may already have an interest in your product or service. In addition, Search Catalyst recommends selecting unique keywords related to your product in order to catch the attention of major search engines, as this will help to improve your website’s overall ranking.

For additional help, or to start a new PPC campaign, contactSearch Catalyst.

About Search Catalyst

Search Catalyst was created by Greenlight Digital, Europe’s largest and fastest growing search marketing agency. Greenlight has worked with a wide range of clients, including Sky, Santander, and HSBC, and has an envied reputation for delivering unparalleled search engine marketing success to all of its clients.

A selection of Greenlight’s most trusted experts now run Search Catalyst, and are focused on delivering results to small and medium sized organisations using their award-winning SEO and PPC strategies.

Brendon Johnson, Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW. http://www.searchcatalyst.co.uk, contact@searchcatalyst.co.uk, +44(0)20-3326-1800

SOURCE SearchCatalyst

Article source: http://www.sacbee.com/2012/06/28/4596359/what-are-the-most-expensive-google.html

Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches

Article source: http://searchengineland.com/why-you%E2%80%99re-paying-more-for-your-brand-terms-on-yahoo-125482

Whether you’ve hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are:

1. How does our SEO plan differ from a consumer-oriented (B2C) SEO program?
2. Specifically what B2B SEO methodologies are you implementing?
3. How does the SEO program directly contribute to my business goals and marketing objectives?

1.  Unique Aspects Of Your B2B SEO Plan

Evaluate your expert’s understanding of your specific B2B market. Ensure that you are not getting a one-size-fits-all solution. While many fundamental elements of SEO implementation remain the same for B2B and B2C websites, make sure your SEO partner understands the ways in which you want to engage your business audience.

Specifically, do they understand your customers’ research and buying process? Ask your expert about how your SEO Plan and Keyword Map addresses searcher behavior at each phase of the buying cycle.

Typical B2B Buying Cycle Process

 

Is your SEO expert optimizing for the following types of search phrases:

• General market research terms
• Product/service evaluation phrases
• Purchase-ready queries

Here is a sampling of keywords from a SEO Plan that spans all buying cycle steps for an ERP software company:

 

2.  Review Specific Methodologies

While this may seem like a basic question, it is important to remain well informed as to specifically what your B2B SEO expert is doing on your behalf. Is their SEO implementation plan in line with the guidelines set forth by the search engines? Does the plan focus on the tasks which are most impactful to your business? Also known as “white hat”, strategies that do not violate these guidelines can be very effective.

Things like improving the quality of your site’s content, removing any road blocks to search engine access, ensuring appropriate page load speeds, creating compelling Title tags (note I use the word compelling – not “full of keywords”) all fall within the scope of acceptable practices. If your SEO professional is not willing to share their methodologies, that should be a major red flag.

In particular, you should ask about any link-building efforts they have underway. The search engines, especially Google, have taken steps in the last year to weed out sites that have used unfavorable methods for link-building.

I recommend that you ask your SEO expert these 4 specific link-related questions:

1. Specifically where are the links being placed?  Can they provide a list of URLs?
2. Why are those websites/blogs/forums placing a link to your website?
3. Is the content on the website directly related to the link?
4. Does the link have marketing value or is it only there for a potential impact on rankings?

It is essential to know that you are in complete compliance with the search engine guidelines, specifically where links are concerned. Links should be on credible websites that are topically related to your own website.

Links should not be purchased (this is not the same as advertising on a website, which is fine as long as it is clearly defined as an advertisement). And a link from any website should provide assistance to marketing and branding efforts – not just to help boost rankings.

Search Engines take offense to anyone trying to “game the system” by violating their guidelines. Even Google had to penalize itself when a vendor violated quality guidelines to promote Google Chrome.

In order to protect your brand, reputation and organic traffic, it is imperative to have full disclosure from your SEO expert on their efforts. If they are unwilling to comply with this request, it is probably time to part ways.

3.  Measurable Impact On Business Goals Marketing Objectives

It can be easy to get side tracked by ranking for your “money phrase” and lose sight of the things that directly impact the success of your SEO efforts. While rankings are the means to an end (increased rankings should lead to increased traffic), the more important factor is whether or not the organic traffic is qualified.

Are they engaging with your website? Is your lead generation improving? It is essential to keep your “eye on the ball” by clearly defining what success looks like to your B2B company.

 

For example, user engagement on your website is likely a Key Performance Indicator (KPI). The amount of time a user spends learning about your company can directly impact their next steps in your buying cycle.

Here are some important B2B SEO metrics to consider:

• Amount of time organic visitors spend on the site when searching with branded vs. non-branded keywords/phrases.
• Volume of returning visitors using branded phrases in their search queries.
• Critical engagement steps such as viewing a case study or downloading a whitepaper.
• Organic conversion funnels, events and goals.

Due to the complexity of the sales process generally associated with many B2B websites, calculating ROI on a SEO program is far more difficult than with an ecommerce site with clear revenue tracking.

Businesses generally do not make “impulse buys”; therefore, they spend a lot of time understanding their needs, assessing possible solutions, and comparing options before engaging/purchasing.

By understanding the goals of your SEO program and clearly communicating what you consider to be the KPIs of your website in relation to the buying cycle of your service or product, your SEO partner should be able to demonstrate their success (or failure). If your SEO expert is a true pro, they will also constantly suggest ways to improve upon your KPIs.

Ensure B2B SEO Success

If your SEO professional can answer these questions to your satisfaction, you can be comfortable that you are in good hands. You are holding them accountable, understanding their practices for SEO implementation, and ensuring they are focused on the goals and objectives of your company. I recommend that you ask these questions of your SEO expert on at least a quarterly basis to confirm that your SEO program stays on track and is successfully meeting your business goals.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: B2B Search Marketing

Article source: http://searchengineland.com/3-questions-to-ask-your-b2b-seo-expert-125636