Heart Screen

03/14/2013
 ·  10:00 AM
- 08:00 PM
 ·  (888) 996-4673
 ·  Website

Heart disease continues to be the No. 1 cause of death in Americans, even though it is 80 percent preventable. Now you can stay a few steps ahead with advanced heart screening technology. The Heart Screen at Sanford includes:” CT Calcium Score” EKG” Cholesterol (non-fasting)” Blood Pressure” Body Mass Index” Framingham ScoreSchedule your screening by calling (888) 996-4673. To learn more about our screenings, visit sanfordhealth.org, keyword: screenings

Admission Information: $25 each

Location:
Highland Mall
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Events Search

Article source: http://www.mitchellrepublic.com/event/calendarEvent/id/97410/date/2013-03-14/

You Will Be Googled

Kevin Nakao is a guest contributor for Mashable and CEO of Meritshare. You can follow him on @knakao or on his blog.

Chances are high that a recruiter or hiring manager will Google you online before offering you an interview or job. Search insiders tell me that non-celebrity people searches account for more than 10% of Google’s search volume.

Here are five easy things you can do to manage your online reputation.

1. Google Your Name

 
Admit it, we’ve all Googled our names. Make sure you are logged out of Google so you see standard versus personalized results. Think of the first page of results for your name search as your home page. Studies show the first page of results get 90% of the click-through volume. Now look for anything negative in the next 5-10 pages. If you have a fairly common name and share it with some dubious characters, start using a middle name and initial on your LinkedIn profile, resume and job application.

2. Own Your Name

When companies build an SEO strategy they look to own the first pages of results for their name, you should do the same. Some quick, easy, and free wins include:

3. Block And Tackle

Depending on the website, the instructions for removing or hiding results vary. On a social network like Facebook you can mark specific content as public or with varying levels of privacy. To protect yourself and your friends, the best policy is to keep Facebook content limited to friends only. Premium services Reputation or Reputation Changer provide ongoing monitoring and removal of negative or undesired content associated with your name.

4. Advance the Ball Forward

The best defense is a great offense, so make sure to have some great content in the first set of results. Let’s say you find an article or mention that you want on the first page. Brandyourself allows you specify the links you want to see advanced. You can also help by cross-linking to the results you want from your various profile page such as LinkedIn or Google+. Both have sections for putting in live links. If you have a Twitter or other social media stream you want to show off, use Vizify to turn your personal data into a stunning infographic.

5. Make Your Own Plays

 
Showcase your expertise in a blog post, answer a question on Quora or comment on a article. If there is a professional social network for your area of expertise, make sure you have a public profile. As you can see in the example from Travis, he has a Github profile that lists his software engineering accomplishments and contributions to open source, and a MeritShare page that showcases awards he has received and recognition he has given. On the business side, Travis has a Forbes result from setting up a profile and commenting an article. Share posts, contributions and comments on social networks because Google looks at social activity to rank order results.

Do you have any tips or tricks for managing your professional reputation? Let us know in the comments below.

Homepage artwork from Mashable/Emil Lendof

Article source: http://mashable.com/2013/03/09/you-will-be-googled/

Leonard charged with possession, trafficking

Tom_Bom 3/9/2013 10:52:36 AM Report

When will we come together as a sensible group of adults and learn, that marijuana is not the problem. in a census sent out, more than half the Canadian population admitted to having used it in their life time. Does half of Canada deserve to go to jail?

Prohibition is the drug problem, because instead of the government selling it and taxing the butt off of it and making money, they leave it in the hands of organized crime who then profit off it. If marijuana was legalized today, organized crime would be crippled, we’d have more money to give to the police force to take them down, and society would be a lot better off.

According to the Surgeon Generals report, 0 people have ever died from a Pot overdose as it is physically impossible. It is far less harmfull than alcohol and tobacco, and science is discovering that it has anti cancer properties.

Why can’t we all get together and lobby for legalization, benefit from the tax money, cripple organized crime, and stop demonizing the drug and making it into something it’s not?

I haven’t partaken since highschool which was years ago, but anyone with a good head on their shoulders knows that right now its easier to get pot than it is alcohol, because its readily available and organized crime doesn’t put an age limit on it. If it were legalized, we could put an age limit on it, get it out of the hands of our children, and let responsible adults over the age of 19 decide if they want to partake or not.

The war on drugs will never end, but legalizing marijuana would be a huge step forward it dealing it a huge blow, and thus dealing organized crime a huge blow as well, taking away their biggest cash crop.

Thank you for your time.

P.S. Also i’m betting they’re overpricing what they’ve found to make it seem like a bigger deal than it is, and less of a waste of tax payer dollars than it actually is.

Article source: http://www.sootoday.com/content/news/details.asp?c=54373

Stop Wasting Your Time On Inefficient Keyword Research

Stop Wasting Your Time On Inefficient Keyword Research image efficient keyword researchWhile keyword research is a vital component of any good SEO campaign, it is easy to get tripped up and snared in the trap of time-wasting search and evaluation techniques that take something challenging and fun and turn it into something that’s just this side of terribly dull.

Keyword research supports just about every aspect of a brand’s online activity in one way or another. It offers insight, produces lots of data to play with, and there are many ways of going about it making the research process itself very flexible and rewarding for those who know how to go about it.

Making Your Keyword Research More Efficient

There are ways to make your keyword research more efficient, thereby giving you more time to work with the resulting data and get more accomplished in less time than it would have taken with more inefficient methods. Working smarter versus working harder…I can definitely see which option I prefer!

Make your keyword research more efficient by:

  • Identifying the type of device being used – Knowing what type of device users are viewing your website through can help you target different audiences more accurately and waste less time performing more broad-spectrum research.
  • Use your research tool’s options or filters (if available) – For example, Google’s keyword research tool allows users to customize their search criteria through the use of customizable filter settings. Utilizing these options when available can save you from having to muddle through results you don’t really need just to get to the ones that you’re looking for.
  • Avoid broad match type searches – Broad match searches will show you everything related to the keyword you have used to begin the search. This type of search can be problematic because it will return a broad range of data, some of which you might not need. Instead, opt for phrase match or exact match searches to gauge a particular keyword’s influence and impact.
  • See what keywords other brands in your niche are using – One way to cut your research time down to size is to analyze what keywords other brands in your niche are using and align this data with your own research. Who knows, you might be able to target more efficiently just by weeding out the keywords that just don’t suit your niche after all.

What Do You Think?

What type of action does your brand prefer to take when performing keyword research? Do you go from broad to specific, specific to broad, or do you attack this sometimes tricky process from a totally different angle?

This article is an original contribution by Dave Conklin.

Find out how you can become a part of Business 2 Community.

Article source: http://www.business2community.com/online-marketing/stop-wasting-your-time-on-inefficient-keyword-research-0430762

Use Siri To Search Your Notes

Use Siri To Search Your Notes

(9:29 am PDT, Mar 8th)

Use Siri To Search Your NotesUse Siri To Search Your Notes

Nope, I don’t know what “Paris corot porn” means either. Still, thanks for remembering it for me, Siri.

Di you know that you can search your iPhone’s notes using Siri? Neither did I. But according to Dave Caolo at 52 Tiger, you can not only get Siri to flip through your notes for you, you can even find notes from a particular day.

Here are Dave’s two tips:

  1. Search by date. Activate Siri and say, “Find notes from March, 2013″ or “Find notes from March 7, 2013.” You can also ask, “Find notes from yesterday.”
  2. Search by keyword. You can have Siri search your notes for a specific word by saying, “Search notes for ‘x’”, where “x” is the term you’re looking for. Siri returns the results as a tap-able list.

The first works just great for me. You can use most time-based search criteria, too: “Find notes from last year” does just that, and you can always just say “show me my notes” to see a tappable list of your notes, right there in Siri (and you know you can do the same for e-mail, calendar entries, text messages and reminders).

But try as I might, I can’t get Dave’s keyword search to work. Whatever I search for, Siri returns all my notes. A shame, as this could be super-handy otherwise.

I’ll keep trying. If you work it out, then leave a comment or e-mail me.

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Article source: http://www.cultofmac.com/218984/use-siri-to-search-your-notes/

Drilling Into Top Conversion Paths For Valuable Insights

Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors (or the lack thereof), we need to look at user experience interaction as well as revenues.

One mistake I see many novice and new-to-analytics marketers fall into is ending their research path at the Revenue report in the E-commerce section of Google Analytics. While knowing how much revenue your products are generating is important, there’s more than just direct revenue. While the argument can, and should, be made for engagement being a form of ROI, I’m actually referring to referral paths and assisted conversions.

I think the information contained in the reports below the “E-commerce” section is important, but perhaps can be confusing; really, anything in the multi-channel funnel section of the site is pretty intimidating to a novice analytics user. I’d like to take some of the confusion out of these reports in an effort to encourage beginners to delve into their information more often.

Your Top Conversion Paths

First, be aware that interactions are just that, interactions – a user might have more than one sales interaction in any given period of time. This is useful data, but you cannot just add these numbers to your revenue numbers and get a number. It doesn’t happen that way. You do need to be aware of these numbers, though. Understanding that visitors use many different ways to reach your website before they buy is an important step toward understanding what channels drive useful traffic

Looking at your channel traffic and your top conversion paths can help clear up where important traffic comes from. I don’t think people quite understand what a conversion path looks like until they see this. Seeing evidence of the different methods people use to find a site really opens eyes to the importance of a varied approach to your online marketing.

For instance, paid advertising can support organic placement and conversions. Social media can be the doorway for a new user to find your brand, and supports paid, organic, and direct revenues. There are many different ways to look at the data. The standard overview tells a good story.

Using Filters To Drill Into The Data

If we drill into the data – we can see even more. Use the filter feature to look at any path that includes a specific channel. I can see how much revenue involved an organic click, or a social media referral – that’s important data to have when you’re trying to convince accounting, or the c-suite, that it’s worth the investment. Many times, in-house or agency account managers need ammunition to defend their desire to play in more than just one or two fields. This report helps us do that – and includes the revenue numbers that correspond to these channels.

Just looking at the first page of the standard report itself can tell a small portion of the story, but digging in and filtering the data can tell us so much more. The first page of the standard report is impressive – it shows a variety of channel paths:

SEL 3-1 1

But, if we just look at the first page, we have no idea which channels included a social network referral that sent nearly $5,000 in revenue during the month – that’s a significant chunk!

SEL 3-1 2

We can take the data here a step further and look at which social networks are assisting the conversions by drilling into the data.  From the Top Conversion Path report, add a secondary dimension for “Source Path.”

SEL 3-1 3

Adding Secondary Dimension Filters

Now that we can see the grouping path, and the source path – we see the actual websites included in the organic, paid, social, and referral clicks in the secondary dimension. There are hundreds, if not thousands of paths – so we need to filter to group things together a bit more. We’ll use the advanced search function to do this. Click on Advanced next to the search box and create an advanced search that looks like this:

SEL 3-1 4

We can now see every conversion that contained a social network component, and group them together by social network. Filter by only the “Basic Channel Grouping Path” of “Social” if you want to see all conversions that included a social network click; add the second dimension of “Social Path” if you want to see the data for a specific social network. Below, we see the conversion paths that contained a Facebook click.

 SEL 3-1 5

You can change the source path to Twitter or Pinterest – whichever network you want to explore, and click Apply. Now, you see every conversion path that contains a Facebook click.

You can complete these same steps to see Paid Search channels by engine, or organic. You can make your secondary dimension a keyword and see how keywords and organic search assist in future sales. Sometimes, standard data is enough to tell us whether a keyword or a referral is worth it; sometimes, we need to dig a little deeper to see the whole story.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Beginner | Google: Analytics | How To: Analytics | Search Analytics

Article source: http://searchengineland.com/drilling-into-top-conversion-paths-for-valuable-insights-150383

Search Marketing Integration Starts With Your Sales Team

Marketing Sales SEOThe sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never ending questions.

Buyers are looking for individuals who understand their day-to-day challenges and have solutions that solve them, insight, and unique perspectives. We’re seeing the rise of social salespeople.

Not all sales reps are equipped to engage in this capacity. But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving search engine optimization (SEO) techniques into their day-to-day work.

So, how can you effectively and efficiently enable your sale team to improve your SMI?

Content

Content marketing is fundamental to the success of any organization that wants to generate business online. It should be embraced by the entire business and the sales team is the perfect place to start. Content Marketing Institute provides perspective on how sales reps can add value to marketing’s content efforts.

Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. They’ll be able to identify common customer questions, reservations and the most effective selling points of your product or service. They are ideally placed to help with creation of content that aligns with every stage of the sales funnel. Granted, the content may have to be monitored and vetted before representing a brand, but the sheer volume and quality of the content should make it worth the trouble.

Even if you’re a smaller organization with say, 10 sales reps. If you asked each to write one piece of content per month, and half of them responded, that’s more than one new piece of content every week! Best of all, it’s free.

Even if your sales reps can’t produce content for you, they should certainly be utilized to inform and guide your editorial calendar. When was the last time one of your reps had an idea, and wanted to talk your ear off about it?

Examples:

Take a look at some examples from the gurus of content, the marketing automation industry:

In the Know

Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows, subscribing to RSS feeds, and engaging with your community. This knowledge will fuel content, product development, and overall marketing strategy. Some ideas on how to tap their knowledge for SMI purposes:

  • What are the latest industry updates you learned at last week’s conference? This can fuel blog posts, whitepapers etc. 
  • Did you run into any bloggers or thought leaders that we can engage with for guest blog posts or cross-marketing initiatives? These relationships can be used for link building purposes. 
  • What was the competition showcasing at them most recent tradeshow? This can fuel product development and SEO strategies. 
  • What industry vernacular is picking up speed on the forums and in conversations? This can fuel keyword research.

Social Engagement

‘Social’ is something that should be integrated and embraced at every level of your organization. This especiallyincludes sales. Social presents many unique opportunities to build relationships, gain insight, and make sales.

Your sales team should be monitoring allmajor social streams, setting up alerts, identifying leads, interacting with influencers and reaching out to potential customers who are at the top of the sales funnel. If used properly, social can be an incredibly powerful sales tool.

Why does this matter to the SMI/SEO Pro?

The major advantage of your sales team using social is that it easily integrates with the rest of your marketing initiatives. Savvy reps can support the brand by sharing information via social communities. This includes retweeting company announcements, promoting content and engaging with their community. Why wouldn’t they? After all, what’s good for the company’s image should also help the sales team win more business!

As the sales rep’s social presence grows, so should the brand’s. If the sales rep is promoting, and even contributing to the brands online presence, this should fuel new followers and widen your social reach.

Link Building

New sales reps will have a competitive advantage if their reputation, online and offline, showcases expertise in a given field. If this is the case within your organization, your sales reps should be engaging with customers, prospects, and industry peers on blogs as well as associations and groups. This engagement creates an opportunity to build relevant back links from blog posts, forum responses and online interactions.

Provide your sales reps with some SEO direction, and then set them free. Show them how to identify a ‘good’ site, which keywords you’re focusing on and how they can build worthwhile links.

You could ask them to join individual associations – the local chamber of commerce for example. You might even encourage them to attend local meet-up groups or other networking events which they can use to build relationships both for making sales and worthwhile online relationships. Their most recent presentations can be added to SlideShares.

Many of these sites, associations and groups allow you to post profiles, post links and engage with members online. These sites can provide solid link authority (not to be confused with purchasing links) and makes them a great place to build your link profile.

Relationships

We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted social butterflies, and naturally have a much larger network. They usually understand the value of networking and building relationships for purposes beyond just selling. This network can be tapped into and used for SEO, including LinkedIn, Facebook and other outlets.

Chances are, members of your sales team have colleagues in complementary organizations and industries that can be used for guest blog posts, co-marketing sponsorships, interviews etc. Help them understand the value of these relationships and how to leverage them for promotion of your brand, or their social profiles (which should, coincidentally be tied to your brand).

This is clear, practical and actionable information which should fuel your organization’s content marketing, social, SEO, and SEM efforts.

Lastly, keeping track of what your competitors are doing is a key element of the marketing mix. When it comes to monitoring your competition, no one is better suited than your sales team. With direct access to your prospects and customers, your sales reps will know who your competitors are and whyyour customers are attracted to them.

Conclusion

Search marketing integration is about so much more than simply allowing for crossovers between the various digital marketing disciplines. Successful SMI requires the full integration of your whole organization. This means that departments that, before, were completely separate and autonomous, should now be contributing to your online marketing mix.

If you are starting this process within your own company, start with the sales team. After all, they are the ones who have the largest stake in the company’s marketing, and are closest to the ever-changing landscape of your industry.


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Presenting ClickZ Intel
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Article source: http://searchenginewatch.com/article/2253374/Search-Marketing-Integration-Starts-With-Your-Sales-Team

How To Know If A Web-Page is SEO’d

If you have a real estate website, following basic search engine optimization techniques is critical for generating traffic and attracting home buyers. While some aspects of search engine optimization are more complex, on-page keyword optimization is easy to understand and easily fixable, even to real estate agents with little web or SEO experience.

© cienpies - Fotolia.com

© cienpies – Fotolia.com

But what is on-page optimization exactly? Simply put, on-page optimization refers to those aspects of a web page that can have a direct effect on its natural search engine results. Examples of these items include the page title, meta-description, filename, H1 tag, and the actual content within the page. Ensuring each published page on your real estate website has adequate on-page optimization will only benefit your overall web presence and drive more traffic.

In order to know whether or not your web pages have correct on-page optimization, simply follow these straightforward guidelines and you’ll be well on your way to website success:

1)      Select a long-tail keyword phrase to use as your primary keyword for each page. For example, if you’ve created a page focused on condominiums for sale in Chicago’s Gold Coast neighborhood, you may want your keyword phrase to be “Chicago Gold Coast Condos For Sale.”

2)      Add your keyword phrase to the Page Title. Search engines generally consider page titles to be one of the most essential places to identify keywords and associate a web page with a specific topic or set of keywords, such as a long-tail keyword phrase.

3)      Use your keyword phrase as your H1 tag. A properly SEO’d webpage should only have one H1 tag, and with that, make sure this tag incorporates your keywords.

4)      Apply your keyword phrase within the content naturally. Depending on how much content a specific web page has, your keyword phrase should be used throughout the page between 3-4 times. Be careful not to overstuff your keywords, however, as too much keyword usage can harmfully impact your search engine rankings.

5)      Include your keyword phrase in the meta-description. A web page’s meta-description is highly viable to users running a search and search engines will even bold matching search terms within the meta-description on the results page(s). But much like the content of a web page, be sure not to overuse keywords in the meta-description, as search engines will quickly associate your website with spamming and over-optimization should there be an excess of keywords.

6)      The filename (URL) of a web-page should match your long-tail keyword phrase. Ideally, your URL should be under 76 characters, so if your long-tail keyword phrase exceeds this limit, try to adjust the URL and include only your main keywords, however.

7)      Bold and italicize your keyword phrase. Although search engine weigh bold and italic keywords much less than in the past, it still doesn’t hurt to incorporate this strategy into a web page’s content.

 

Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate and writing published Market Snapshots for Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.

Article source: http://realtybiznews.com/how-to-know-if-a-web-page-is-seod/98720183/

How To Know If A Web-Page is SEO’d

If you have a real estate website, following basic search engine optimization techniques is critical for generating traffic and attracting home buyers. While some aspects of search engine optimization are more complex, on-page keyword optimization is easy to understand and easily fixable, even to real estate agents with little web or SEO experience.

© cienpies - Fotolia.com

© cienpies – Fotolia.com

But what is on-page optimization exactly? Simply put, on-page optimization refers to those aspects of a web page that can have a direct effect on its natural search engine results. Examples of these items include the page title, meta-description, filename, H1 tag, and the actual content within the page. Ensuring each published page on your real estate website has adequate on-page optimization will only benefit your overall web presence and drive more traffic.

In order to know whether or not your web pages have correct on-page optimization, simply follow these straightforward guidelines and you’ll be well on your way to website success:

1)      Select a long-tail keyword phrase to use as your primary keyword for each page. For example, if you’ve created a page focused on condominiums for sale in Chicago’s Gold Coast neighborhood, you may want your keyword phrase to be “Chicago Gold Coast Condos For Sale.”

2)      Add your keyword phrase to the Page Title. Search engines generally consider page titles to be one of the most essential places to identify keywords and associate a web page with a specific topic or set of keywords, such as a long-tail keyword phrase.

3)      Use your keyword phrase as your H1 tag. A properly SEO’d webpage should only have one H1 tag, and with that, make sure this tag incorporates your keywords.

4)      Apply your keyword phrase within the content naturally. Depending on how much content a specific web page has, your keyword phrase should be used throughout the page between 3-4 times. Be careful not to overstuff your keywords, however, as too much keyword usage can harmfully impact your search engine rankings.

5)      Include your keyword phrase in the meta-description. A web page’s meta-description is highly viable to users running a search and search engines will even bold matching search terms within the meta-description on the results page(s). But much like the content of a web page, be sure not to overuse keywords in the meta-description, as search engines will quickly associate your website with spamming and over-optimization should there be an excess of keywords.

6)      The filename (URL) of a web-page should match your long-tail keyword phrase. Ideally, your URL should be under 76 characters, so if your long-tail keyword phrase exceeds this limit, try to adjust the URL and include only your main keywords, however.

7)      Bold and italicize your keyword phrase. Although search engine weigh bold and italic keywords much less than in the past, it still doesn’t hurt to incorporate this strategy into a web page’s content.

 

Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate and writing published Market Snapshots for Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.

Article source: http://realtybiznews.com/how-to-know-if-a-web-page-is-seod/98720183/

Search Query Data Now Auto Imported Into RavenTools

announced that it won’t be releasing search data for people logged into Google and instead offing “not provided” we’ve been waiting for an answer. We’re all looking for accurate search data that includes impressions, clicks, click-through rate and average position. This afternoon, Raven Tools became the first large-scale Internet marketing platform to integrate and automated Google Webmaster Tools (GWT) search query data to give us this data.

Dubbed “Top Searches” inside Raven’s GWT and SEO Metrics tools, the newly added data includes up to the top 2,000 search queries (a.k.a. keywords) for which Google displayed your website, as well as impressions, clicks and click-through rate for each keyword.

Most importantly for SEOs, it includes the average position of each keyword in the Google SERPs.

“Average position is currently the best possible way to measure where your site ranks for a keyword,” Raven Tools’ Chief Product Officer Jon Henshaw said of the addition. “Universal search, geo-influenced results, search history and more all influence where your site actually ranks, and that varies greatly. An average is a good measure. Also, this data comes directly from the source, Google, not someone scraping Google’s SERPs.”

After you sync Raven with your GWT account, Raven updates your website’s GWT data once a day. It also shows change over time, which is handy for tracking campaign progress.

raven tools search query data GWT

There are lots of SEO insights in this data. You can see which keywords have high average positions without any actual clicks through to your website, or discover keywords that have a high CTR, but low average position. It’s also interesting to sort results by high impressions but low click-through to your website.

For SEOs who are looking for more reliable, valid data to report to clients about keyword position, this is a tool to check out.

I would love to know what everyone thinks about this and how you think this will impact SEO?

John Rampton

John Rampton

John Rampton

John Rampton

John Rampton

John Rampton

Article source: http://www.searchenginejournal.com/search-query-data-now-auto-imported-into-raventools/60518/